I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the Read More...

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The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing -- even if you have a limited budget and you're not particularly technical. This lets you create focused and relevant messages for Read More...

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So, you may remember not that long ago -- as in, last month -- I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn't understood at all about the format. Fast forward a few weeks … and Read More...

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When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” -- everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t Read More...

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I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and Read More...

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We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back Read More...

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A couple of weeks ago, I wrote a blog post about creating content that earns your audience's attention. Mark Schaefer swung by and left a comment -- and he made a point that is dear to our hearts at Copyblogger. "Outstanding content is not the finish line, it's the starting line."– Mark Schaefer I told Read More...

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“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it's crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be -- if only I had more time. When writerly productivity is Read More...

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Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been junk. Currently, it’s just easier Read More...

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You know how sometimes you see some advice that's completely common sense, but somehow … it's not at all what you're doing right now? Yeah, me too. This week was about getting back to sensible solutions to business and content problems. They're common sense, but, as my colleague Chris Garrett often says: “Common sense isn't Read More...

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