Loading
- The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy
- The Nonprofit Book We’ve Been Waiting Four Years To Read Is Finally Here: New Power
- Book Review: Sharing Cities – Activating the Urban Commons
- Are you going to #deletefacebook?
- Will Robots (and bots) Replace Nonprofit Staff and Interns in the Workplace?
- Trainer’s Notebook: Facilitating Brainstorming Sessions for Nonprofit Work
- Book Review: Work That Matters
- Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?
- A Powerful Way for Nonprofits To Avoid Collaborative Overload
- Guest Post: Facebook Video Tips from Non-Profit Marketers
- Trainer’s Notebook: The Importance of Hands-On Learning
- Break Your Mobile Phone Addiction: There’s An App for That and More
- Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact
- Let’s #ReclaimSocial Media for Social Good
- 6 Tips for Nonprofits to Combat Digital Distraction and Improve Productivity
- Your Nonprofit’s Culture: By Design or by Default?
- The Bots are Here: Leading With Our Humanity in the Age of Automation
- Small, But Mighty: A Resource for Small Nonprofit Leaders
- Nonprofit Book Review: Social Startup Success – A Must Read for 2018
- Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits?
The Facebook data scandal (reports that Cambridge Analytica, a firm used by the Trump 2016 presidential campaign, scraped Facebook data for millions of users without their knowledge or permission) that erupted in mid-March and prompted user outrage, including a hashtag #deletefacebook, continues to grow. Yesterday, Facebook dropped another bomb: It now believes that information of up to 87 million members may have been "improperly shared" with Cambridge Analytica. [* nearly 71 million U.S. users are included in that number]
The new number is much higher than previous estimates of around 50 million. The revelation was a footnote in a blog post from Facebook's CTO and also described some additional steps that Facebook is taking to better protect users’ information going forward. Yesterday, Zuckerberg did a call with the media saying the main goal going forward is to get all of Facebook's systems under control, keep users safe and ensure that the site isn't being used to undermine democracies all over the globe. He also mentioned that on Monday, users whose data was compromised will be notified in the newsfeed. This could prompt even more outrage ahead of Zuckerberg's appearing before congress next week.
How will users react? Will the #deletefacebook movement swell with millions of people deleting their accounts, leaving Facebook an empty ghost town? Will it become the MySpace of 2018? Hard to predict, however bear in mind the following:
* This analysis, "Is Facebook Doomed?" by co-founder of LikeFolio, says that their data on the daily account deletions shows that people quitting Facebook have doubled their previous high, but the #deletefacebook movement has petered out and the indicates (for now) that it there was not wholesale user revolt. Also, there was no impact on Instagram (owned by Facebook) as a result of this scandal.
* While I have seen a number of friends say they were going to delete their accounts, some did and some are already back on Facebook, quitting Facebook is psychologically difficult. Apart from our "addiction," many year have invested so much time and sharing content that it is hard to cut the cord. Here's an analysis of the reasons why quitting is difficult.
Given this all might change after users get a direct notification that their personal data was used by Cambridge Analytica - this will cause more outrage and probably regulation. The optimists in some of us hope that Facebook might be able to fix the problem.
What does this mean for nonprofit digital strategy? As much as many of us would like to use this scandal as an excuse to quit social media or maybe stop investing time and resources into Facebook, I think that might not be the best approach. The important points is that your digital strategy has to be more than Facebook -and that you need to be strategic and consistent.
* Measurable objectives, well-defined target audience, and personas
* CONTENT: Storytelling that creates community and meaningful interaction and engagement: Focus on quality, not quantity
* CHAMPIONS: More important than ever to leverage your supporters’ networks as well as “insiders," but train them on how to protect their privacy and personal data.
* CHANNELS: Don’t abandon other social media platforms, but you’ll need to invest in the right ones for your audience and capacity.
* CHANNELS: Don’t build your house on rented land. Make sure you make the best use of "owned": web site and email newsletters
* CHANNELS: Facebook - Video, especially Live is top performing content to maximize organic and paid reach. Consider using groups in conjunction w/ your Brand Page – link and promote. Paid advertising budget, can be small
* Small pilots with the next wave of disruptive technologies – the age of automation: messaging, and bots. Messenger integration on FB easy place to start
How is your organization reacting to the latest Facebook/data scandal? Have you changed your digital strategy?





_In an interview with The New York Times, he noted the company would soon institute new policies to cut back on the data given to the third-party apps that many Facebook users have opted into over the past decade. _ _“A lot of people have been on Facebook now for five or 10 years, and sometimes you signed into an app a long time ago and you may have forgotten about that. So one of the steps we’re taking is making it so apps can no longer access data after you haven’t used them for three months.”_ _Zuckerberg also addressed the ongoing #DeleteFacebook movement, which has urged social media users to delete their accounts on the platform._ _“I don’t think we’ve seen a meaningful number of people act on that, but, you know, it’s not good,” he told the Times. “I think it’s a clear signal that this is a major trust issue for people, and I understand that.”_But deleting your Facebook account and extracting yourself from Facebook is harder than pushing the delete button. Facebook does not make it easy and it can take 90 days to delete your account. (Watch this video and read this report from the New York Times.) But many people are dependent on Facebook personal, professional, or business reasons, yet we have not fully understood the data policy. Some are saying don't delete your account, call for regulation. The privacy issues at the platform and business model level are not a quick fix. But if you want to guard your data, here's some basic steps you can take from the Electronic Frontier Foundation and a more comprehensive guide to a "data detox" from Mozilla. You can also use this Chrome plugin to take a "data selfie" that tracks you while you are on Facebook to show you your own data traces and reveal what machine learning algorithms could predict about your personality based on that data In a conversation about this with colleagues (ironically on Facebook), colleague Vanessa LeBourdais, pointed me to this thought piece by Rebecca Solnit. She advocates fixing your privacy settings, but not deleting Facebook. Here's what she said:
_I'm not deleting my FB account anytime soon. We are in a constitutional crisis/slo-mo coup (in part thanks to Facebook and Cambridge Analytica), and in responding it we will need to share information. FB is how I stay in touch with a lot of people (including many I am in touch with no other way), send out some news and analysis and occasional calls to action, follow many activists and find some news stories. Shutting down that capacity now would reduce my range and access to information and allies, and I doubt it would harm Facebook._ _Use them. Try not to let them use you. Remember to disable Platform, which is how they pimp your data, use Adblock and Ghostery, don't click on the ads, and say as many bad things about FB as you can on their platform (and cheer their stock crashing). The time may come when we can say goodbye to a destructive and amoral corporation without saying goodbye to each other._ _p.s. I'm glad people are outraged but they could've been outraged last June when most of this information was summarized in the NYRB or earlier when other versions of it appeared. I might add that all this data was to manipulate us. What makes people manipulable is lack of scrutiny of sources, being uninformed, herd behavior, unexamined assumptions, gullibility, jumping on bandwagons, taking slogans for ideas, etc. Critical intelligence, being well-informed, and researching what you're responding to are acts of resistance._For now, I'm not deleting my account just yet, but I did spend time doing a data detox and privacy settings check and deleting apps. What about you?

_Allison Fine and I have been collaborating on research and writing about the next wave of disruptive technologies (AI, Bots, and Robots) and what it means for the nonprofit sector. We have a couple of opportunities coming up for you to join the discussion. On March 29th, we'll be doing a FREE webinar hosted by Cloud4Good called "The 4th Industrial Revolution: Artificial Intelligence, Bots, and Your Nonprofit." If you are attending NTEN's Nonprofit Technology Conference in New Orleans, we'll also be leading a featured session "The Age of Automation: Bots, AI, and the Struggle for Humanity." _The Age of Automation has arrived. It is an array of technology that includes: robots, chat bots, artificial intelligence, machine learning, conversational interfaces, smart devices, drones, self-driving cars and others which are increasingly becoming the interface between organizations and humans. These technologies have been in development for decades starting with a group of academics who got together to build artificial intelligence, a machine that would mimic the intelligence of a human. These technologies are increasingly becoming part of our daily lives and will continue to have significant impact on our work and lives. Bots and other technologies can add huge value to our personal and professional lives by completing basic tasks for us and freeing up our time for other pursuits. Bots can help nonprofits do more with less staff and time. In fact, some of the new technologies can do tasks that surpass human capacity. For example, artificial intelligence can do a facial recognition analysis of hundreds and thousands of photos in minutes. (That technology is already here and is used on Facebook to tag photos of people). Recently, a robot designed to flip burgers for a fast food restaurant had to be reprogrammed because humans could not keep up with its pace. There is also a dark side, popularized by evil robot science fiction books, movies, and television shows. It goes something like this: Evil robots programmed by AI gets smarter than its human creators and takes over the world. And while that is a remote possibility now, experts are concerned that robots/bots programmed with AI will be able to learn in ways that we cannot completely understand (or be able to control the actions that result from that learning.) (More about that scary scenario here) But, there are also concerns that need to be considered now, including ethical issues and loss of jobs to robots. Experts predict that robots and bots could eliminate human jobs or parts of those jobs that are repetitive in the next five years in many industry sectors. Let's take a look at a few examples: * MAJOR GIFTS OFFICER: A new platform called First Draft developed by Gravyty uses AI to identify and draft emails to prospects in an organization's database. These “unassigned” prospects immediately become “assigned” because staff members with minimal training can substitute for gift officers and manage the cultivation process. It is a huge time saver, but how does that help sustain a talent development pipeline of experienced gifts officers who understand donor cultivation at all levels. * HUMAN RESOURCES: The chatbot Spot mimics a confidential conversation with HR about sexual harassment leading to the generation of a report. It is hoped this bot can remove some of the stigma associated with making a formal complaint – and lead to a safer, more open environment for all employees. * LEGAL COUNSEL: The world's first robot lawyer is a chatbot that help you fight a parking ticket called DoNotPay and is just the beginning. Robot lawyers probably won’t dispute the finer points of copyright law or write elegant legal briefs just yet. Experts suggest that chatbots could be helpful in certain types of law such as bankruptcy, divorce disputes, and other areas that typically require navigating lengthy and confusing statutes that have been interpreted in thousands of previous decisions. Given that nonprofits are so under-resourced, replacing interns with bots might be provide a big boost in productivity for some. But it requires careful thought. As automation begins to change nonprofit workplaces, it doesn’t mean that boards can should slash staffing costs in favor of automation. Instead, it is important to consider how to channel human knowledge. The question to ask is: “How do we make the most of all of that knowledge, experience and expertise, even if the mechanical aspects of their work have gone away?”
_Is your nonprofit using bots to do staff tasks? Is your nonprofit thinking about using bots? Come join me for FREE webinar hosted by Cloud4Good with Allison Fine called "The 4th Industrial Revolution: Artificial Intelligence, Bots, and Your Nonprofit." If you are attending NTEN's Nonprofit Technology Conference in New Orleans, we'll also be leading a featured session "The Age of Automation: Bots, AI, and the Struggle for Humanity." _




_But a third explanation is that this drop represents a natural shifting of users to other parts of the Facebook ecosystem. While Facebook’s usage declines, Instagram’s usage continues to march upward, as does the number of people consistently using Facebook Messenger and WhatsApp._ _This may be a purposeful segmentation approach by Facebook. It’s particularly true among young Americans ages 12 to 24, where Edison Research observed the largest drop in usage._ _After all, one of Facebook’s most attractive elements is that you can do a LOT of different things on the platform. But that’s also one of its great weaknesses. Is Facebook the BEST place for video? Probably not. Is it the BEST place for photos? Probably not. Is it the BEST place for messaging? Maybe._ _As Facebook usage goes down, Instagram and WhatsApp and Messenger usage go up because they offer a more tailored experience. As social media progresses, IT IS NATURAL FOR OUR OWN USAGE TO GRAVITATE TOWARD ONE OR MORE PLATFORMS THAT OFFER A MORE SPECIALIZED EXPERIENCE that is more relevant to what we personally enjoy best about social media. Thus, some people gravitate toward Instagram. Others, Linkedin. Others still, Snapchat._Over the last month, there has been much advice to nonprofits about how to adjust their digital strategy. This research further confirms this advice, especially about not putting all your social media eggs in the Facebook basket and exploring other tailored experiences on social media that align with your target audience. If you are interested in learning more about the Edison Study, there is a free webinar next week. Are you spending less time on Facebook? How has your nonprofit adjusted it digital strategy in light of Facebook News Feed changes?


_Note from Beth: Is Facebook Live or posting videos part of your nonprofit's strategy for 2018? It should be. Using a tool like Animoto can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. _FACEBOOK VIDEO TIPS FROM NON-PROFIT MARKETERS - GUEST POST BY REBECCA BROOKS, ANIMOTO Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. In the wake of that proclamation, many non-profits are understandably bewildered, wondering what this will mean for their Facebook marketing strategy. To get perspective on how to handle the changes to Facebook, I consulted with some of the non-profits who use Animoto, asking them how they're adapting to the new Facebook landscape and how it'll inform their 2018 social video marketing strategy. JANE GOODALL INSTITUTE: STORYTELLING ON FACEBOOK AND BEYOND WITH SQUARE VIDEOS Ashley Sullivan, Community Engagement Specialist for The Jane Goodall Institute, underscores that storytelling is key to getting seen on Facebook. “As a non-profit founded by one of the world's greatest storytellers, Dr. Jane Goodall, telling our story is essential and the best way to present ourselves as the holistic conservation organization we are, on social media and other platforms. Video is a medium uniquely suited to do just that.” However, storytelling isn’t enough. Videos have to be formatted to stand out on mobile. Over 80% of Facebook’s users are checking out the app on mobile. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Square videos take up 78% more real estate on a screen than landscape videos plus it’s more user friendly. In March 2017, The Jane Goodall Institute put a $50 ad spend against two variations of a video created in Animoto. Both versions were identical except for one key difference—aspect ratio. One was in a 16:9 landscape ratio, and the other was in a 1:1 square ratio. The non-profit saw a huge difference in results, with the square video receiving 2x more views and 3x more shares than the landscape version, largely due to mobile traffic.











_On Feb. 13th, I'll be doing a FREE Webinar for nonprofits hosted by Salesforce Foundation on "Combatting Digital Distraction and Technology Wellness in the Nonprofit Workplace." Come join me. _Ever hear of something called "Nomophobia? The word itself is an abbreviation for 'NO-MOBILE-PHONE-PHOBIA' and refers to the anxiety you feel when you don't have your mobile phone handy or have a signal. It is one of a growing number of "digital diseases" that can cause painful physical symptoms as well as mental health issues that ultimately make you less productive, depressed, and sick. Our use of digital devices, apps, email, and social media (even for work purposes) has crossed the line into an unhealthy relationship. For some, it has become a behavioral addiction. Bring these habits and behaviors into the workplace and we create an toxic environment that threatens our wellbeing and resilience to do the important work that nonprofits need to do. The benefits of taking control of your digital life in and outside the office are immense: greater presence and mindful attention, enhanced productivity and creativity, better relationships, improved sleep and less risk of anxiety. Bring these benefits into a nonprofit workplace, and perhaps some of the stress levels will go down. We wrote about this in depth in the book, The Happy Healthy Nonprofit. Here are a few tips for nonprofits. * ADMIT IT, YOU ARE ON YOUR MOBILE PHONE TOO MUCH: Self-awareness is the first step to changing habits. Start to notice how much time you are on your phone and what you are doing. Apps like Moment can help you monitor. You can make it fun to put down your phone using the Forest app (better than locking it in a closet. * TURN OFF THE DAMN SCREEN AND GO FOR A WALK: Sitting in front of a screen for too long can cause eye strain, neck problems, and other pain. Worst, there is trouble at the top: brain fog. A quick fix is take a walk - even if you just go down the hall and back. Moving reboots your concentration and replenishes energy. (But leave your mobile phone behind and if you are tempted to take it with you re-read Tip 1 and book a session with Mindful Techie who works with nonprofit professionals. * PRACTICE 20/20/20 FOR 20/20: Eye strain is a common workplace complaint.Symptoms include headaches, dry eyes, red eyes, trouble seeing clearly even wearing glasses, and more. One trick to reduce the impact of eye strain that I learned from a grantee of the Moses Taylor Foundation's Healthy Workplace Initiative was something called 20-20-20. Every 20 minutes, take a break and look 20 feet ahead for 20 seconds to rest one’s eyes from the screen. * BREAK YOUR BREAKING NEWS ADDICTION: We need to get rid of all those breaking news alerts on our mobile phones, especially if there is a notification sound and it pops up on our tiny screen screaming "read me". It breaks our attention and we are training ourselves how to distract ourselves. I'm not saying don't consume breaking news at all, just consume breaking news mindfully * CREATE NON-DIGITAL SPACE IN THE MORNING AND EVENINGS: Don't have the last thing you do at night and the first thing you do in the morning be looking at work email, or Facebook or breaking news. If you are looking at any screen before brushing your teeth in the morning, stop. Create a different evening routine that let's you say goodnight iphone an hour or two before bedtime. Here's some tips. * SCRAMBLE YOUR APPS ON MOBILE PHONE TO CHANGE BAD PATTERNS: Your thumbs have memory - and if you mindlessly pick your phone up and start tapping - before you know it you are in a repetitive loop of checking everything. Here's more advice about disrupting non-productive use of your mobile phone and avoid addiction. Come join me for this FREE webinar hosted by Salesforce Foundation on February 13th. I'll not only be talking about personal use habits for nonprofit professionals but how to bring technology wellness into the workplace as a cultural norm. What's your favorite tip for guarding against digital diseases? How does your nonprofit focus on technology wellness in your workplace?

_NOTE FROM BETH: In my book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout, we discuss how to create a culture of wellbeing to encourage self-care. Jay Wilkinson, CEO of Firespring, shares some thoughts on building the right culture of for your nonprofit. I'll be doing a free webinar hosted by Firespring on avoiding burnout on Feb. 14th. You can register here._GUEST POST: YOUR NONPROFIT’S CULTURE: BY DESIGN OR BY DEFAULT? BY JAY WILKINSON, FIRESPRING CEO When people hear the term “company culture,” they typically think “workplace perks”—those two are often confused or used interchangeably. At Firespring, we’ve created a fun environment with a pool table and shuffleboard in a space called the Firepit, free beer and soda in the break room and a huge slide in the middle of the building. It’s all pretty cool, to be honest. But those perks have nothing to do with our culture. An organization’s culture is about people. It’s not about things or toys or cool stuff; it’s about people aligned with one another and focused on making an impact with shared goals and values. Did you know that, according to the latest research, 70% of U.S. workers say they’re not engaged at work? 70%. When most people change jobs, it’s not to make more money—only 12% of employees cite financial reasons for job changes. According to Office Vibe, 75% of people voluntarily leaving jobs don’t quit their jobs; they quit their bosses. We also know 70% of Millennials say they would take less money for an interesting job that is fun—so clearly, work is about more than just taking home a paycheck, especially for the youngest generation in the workforce. What does this mean for you? There’s value in creating an engaging, interesting and dynamic culture in your organization. It doesn’t have to cost you a fortune, but it does require strategy, thought and design. Great cultures do not happen by default. At Firespring, we’ve built a vibrant culture that attracts top talent and passionate employees and have been able to sustain it for decades now. I won’t say it was easy or that it happened it overnight, but I will tell you, it wasn’t complicated. It took some soul searching, important discussions and time, but it basically involved these three steps: 1. WE DEFINED OUR VALUES. Many of us think we’ve already done this, but we haven’t been successful if our values don’t inspire us. Walt Disney once said, “Once your values are clear, decisions are easy.” In my experience, this is very true. What I typically see in both for-profits and nonprofits alike are the same values, listed the same way. “We’re innovative. We’re team players. We strive for excellence. We have integrity. We are passionate.” You know what? Those are not values; they’re virtues. They’re all great, but they’re a little overused. In order for a value to stand out and be memorable, we need to state it in a way that resonates and allows people to live it out in a practical sense. At Firespring, we defined three specific values: 1. We bring it. Every day. 2. We have each other's back. 3. We give a shit. Excuse my language on the third one, but when we expressed it that way, people really rallied around it. They got it. You’d be amazed at how our team members have embraced these values because they make sense, they resonate and people can identify how to tangibly live them out. Which brings me to the second step. 2. WE HIRE TO OUR VALUES. Once you know your values, you can bring people on board who readily embrace them. At Firespring, we hire first for culture fit and second for skill set. In other words, we care way more about how they fit into our company than how skilled they are. Why? Because you can’t change people after you’ve hired them. You can train them, educate them, help them develop skills—but you can’t fundamentally change them. 3. WE LIVE OUR VALUES. This step comes down to one simple thing: repetition. Repetition is key to infusing your values into the fabric of your organization. At Firespring, we have a daily meeting we refer to as our Firestarter. For 11 minutes, at 11:11, we recap what’s happening in each department and recognize team members who live our values. “I want to give a shout-out to Julie who had my back the other day when I needed help with a client. She dropped everything and came to my rescue.” This is the type of thing you’d hear, every single day—people giving props to their coworkers for living our values in a tangible way. Aligning with our “we give a shit” value, giving back to our community is a non-negotiable at Firespring. We require each team member to spend a portion of their work hours each month volunteering at a nonprofit. Last year, we collectively logged nearly 15,000 hours of volunteer time. This is a tangible way we live out our third value, and it’s (again) repetitive. We constantly look for opportunities to care more and give back; volunteering is never a one-and-done deal. It’s part of our fabric. But enough about us. Let’s talk about you. You want to create a healthy, dynamic and attractive culture in your nonprofit, or you wouldn’t still be reading this. So where do you begin? I would suggest the following steps to get you on a path to the right culture for your organization.




NOTE FROM BETH: I'm honored to be a member of the Leap Ambassadors Community, a group of people in the nonprofit sector who care deeply about high performance. A recent work product from this community includes "Small, But Mighty," created by a small group led by DEBRA NATENSHON and KAREN WALKER, the guest post authors. Often, we think of "high performance" as something only for large organizations, but smaller nonprofits can apply the ideas too. As a member of the NTEN Board, I used this framework to help us work through our performance evaluation process._SMALL, BUT MIGHTY: A RESOURCE FOR SMALL NONPROFIT LEADERS by Debra Natenshon and Karen Walker_





_"The goal of the overhaul, ultimately, is for something less quantifiable that may be difficult to achieve: Facebook wants people to feel positive, rather than negative, after visiting."_Some worry that this shift will create an even more pervasive "filter bubble," where people only see content that reinforces their own opinions and views. Facebook has been criticized for its role in spreading fake news and influencing elections. There has also been a growing swell of criticism pointing out the connection between mental health issues and how Facebook's interface is designed to addict users. These concerns are coming from researchers as well as technology leaders, including some former Facebook high level employees. The newsfeed change will also impact nonprofits and others that rely on their Facebook Brand Page to reach their audiences and stakeholders, so de-prioritizing their content or "organic reach," will require them to invest more paid social. Many nonprofits, specially small organizations, do not have the resources. According to the article, this change might be in conflict with Facebook's revenue model and business objectives of getting users to spend more time on Facebook. Zuckerberg said Facebook's hopes to have people spend less time on Facebook, but if they end up feeling better about using the platform, they will ultimately benefit. The social media pundits were swift with posting their analysis on Facebook. Social Media examiner posted this 10 minute video breaking down the news about the newsfeed. Mari Smith posted this "translation" of Zuckerberg's statement. The big takeaways: * Facebook newsfeed will be focused on content that sparks conversations between people on Facebook * Brand content that creates *community* will be favored (Social Media Examiner in the video above said that days of posting links from blog posts to your page to generate traffic are over. Paid social and bots and decreasing posting frequency will be more important and training your community to use "see first" option) * Facebook will continue to aggressively grow it's Watch digital television platform and favor content in the News Feed from shows and live broadcasts, particularly regular episodic content * Facebook is gearing up to establish large, vibrant, engaged, realtime communities watching the same events simultaneously * Organic reach is dead, the algorithmic apocalypse or "Facebook Zero" and it will become necessary to invest in advertising Also, Julia Campbell did a quick video sharing her thoughts on the Facebook announcement and impact for nonprofits. Here's a terrific summary of ideas and approaches from the Nonprofit Marketing Guide. And a perspective for nonprofits in the UK, from Lightful CEO Vinay Nair. The plethora of birthday wishes really was due to the newsfeed as it will be implemented in the next few weeks. Facebook has given us a heads-up and you can probably hear social media marketing screaming and pulling their hair out across the world. How will you rethink your nonprofit's use of Facebook? Update from John Haydon: 9 Tips for Nonprofits To Prepare for the Facebook Changes