Jo asks, “Why are we sharing around this much content on social media in your expert opinion? What are we all gaining from it?” We post high-quality content on social media for four reasons: Appreciation: sharing high-quality demonstrates our appreciation for our audience by giving them valuable information that educates, entertains, and engages. Algorithm: because […]

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Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule - 80% of what you share should […]

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Ashley asks, "Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?" We review the core promises of AI, what AI is and isn't good at, and what AI is bad at today with a focus on finance professionals. This is how to […]

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Peter asks, “What do you recommend for content marketing management software, especially for a B2B company?” Great question, and a very common one. Content marketing management needs to fulfill one or more of the following functions: Creation / management of creation Curation and amplification Scheduling Workflows and approvals IAM / ACL Publishing Monitoring Analytics Each […]

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One of the axioms of statistics is, "correlation is not causation", meaning that just because two data variables move together in a relationship does not mean one causes the other. The most common textbook example of this axiom is that consumption of ice cream and deaths due to drowning are not causative; eating more ice […]

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Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with CMOs buying every technology available and no one conducting the orchestra. Marketers need […]

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According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don't wait for the future - start implementing now, with today's technologies. Driver Analysis Prospect and lead qualification Better sales analytics Time-Series Forecasting Sales enablement Sales forecasting Revenue forecasting Text Mining/Natural Language […]

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In today's episode, we review the 4 main challenges facing enterprises with data: Volume Veracity Variety Velocity AI is built on data; poor data leads to poor machine models, which leads to poor outcomes. What's the solution? The BrainTrust Insights 6C Framework for Data is what every company must implement to prepare for AI: Clean […]

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Heidi asks, "Do I remember correctly that you recommended accepting all LinkedIn requests? Do you do anything to mark people that you don’t know so that you can keep them separate?" I do indeed accept all connection requests. You never know who you'll need to reach, and the power of LinkedIn follows Metcalfe's Law. Feel […]

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As part of the upcoming IBM Win with AI Summit, I'm tackling some questions about how companies can make AI work for them. In today's episode, we look at the journey to AI using the BrainTrust Insights Enterprise AI Journey Framework: Data foundation Measurement & analytics Insights & research Process automation Data science Machine learning […]

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