Drew asks, "What's your take on Amazon's smart assistant and devices versus Google's?" As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can't see anything? Watch it on YouTube here. Listen […]

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Sherry asks, "What sets apart a good data science course? What should I look for in the curriculum?" Great question, and an important one in today's world when companies are offering "crash courses" and "become a data scientist in X weeks". Would you feel comfortable going to someone who did the "crash course in surgery" […]

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Joe asks, "I am currently considering a specialization in e-commerce or social media. At the same time, I'm open to any field in marketing as long as I can gain experience. What advice do you have?" At the end of the day, marketers need to consider three key factors in choosing their career paths. Learn […]

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Nathan asks, "Do you see a place for human contributions still in predictive analytics even with A.I. taking over?" There are indeed still reasons for humans to play a role in predictive analytics. Watch the video to learn the three most important reasons, and especially why more seasoned, experienced professionals are essential to the data […]

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Melissa asks, as part of IBM's launch of Multicloud Manager, "How important is avoiding vendor lock-in with regard to cloud computing?" Avoiding vendor lock-in isn't as big a deal today as it was 20 years ago, in the days when you would park millions of dollars in proprietary hardware in your server room and hope […]

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Denis asks, "How will AI help marketers with retargeting and sales conversion?" The greatest challenge most marketers face is too much data. At any given time, we could be looking at hundreds, thousands, or even millions of data points, from retweets to bounce rates. No human can compute these, and even if we could, it […]

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Judi asks, “Why am I not seeing the content of people who matter most to me on LinkedIn?” We know from an interview with LinkedIn’s chief data scientist that the algorithm is doing both a combination of tradeoff analytics and boosting (which in itself is amazingly sophisticated) in its news feed. In this video, you’ll […]

The post You Ask, I Answer: Ways to Optimize for Social Media Algorithms appeared first on Christopher S. Penn Marketing Blog.

In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks, “Would you, as a hiring manager, favor someone with a […]

The post You Ask, I Answer: The Lightning Round! appeared first on Christopher S. Penn Marketing Blog.

Rosh asks, “What other tools might you use in content creation?” Great question. Let’s look at a few of the tools that I love to use. FTC disclosure: anything that goes to a paid service is probably an affiliate link. Some of my favorites: Quora and a text editor Neil Patel’s Ubersuggest Answer the Public […]

The post You Ask, I Answer: Tools for Content Marketing Idea Generation appeared first on Christopher S. Penn Marketing Blog.

Aaron asks, "How do you think culture fits into the people / process / technology framework?" People / process / platform, a derivative of HJ Leavitt's 1964 Diamond of Change Management, is itself a subset of culture. In this video, learn Dr. Rick Robinson's AEIOU framework of ethnographic measurement, and learn how corporate values layer […]

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