Pradeep asks, "How important is design as an element in a company's online presence? Many businesses are uninterested in investing in design as they believe that it is too expensive with non-measurable returns. Also, since tastes of the audience keep on changing, it is wasteful to invest in the cycle of designing and redesigning the […]

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Jay Baer posted recently about new marketing technology that does amazing content creation and how AI will drive the cost of marketing, particularly content marketing, to nearly zero. In the process, he asks, what's left for humans? He ends with an example about Michael, a barista who does amazing coffee art and says a machine […]

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Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. Let’s start with the basics. For business, have clear, measurable goals. Start small. Your smartphone and a $40 headset or mic are good enough. Your first 10 episodes will suck. Acknowledge […]

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Rob asks, "What writing samples should I have ready if I'm applying for jobs in the PR industry?" Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It's possible things have changed. PR is fundamentally about helping lesser known companies become known, and improving the […]

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Genevieve asks, "What are some of your best influencer marketing tips?" What a great, complex question. Influencer marketing is done so poorly today. Generally speaking, we want three different outcomes: Improved reach Improved connection to decision-makers Improved reputation These outcomes require three different kinds of influencers. Learn who each kind is, how to identify them, […]

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Sandie asks, "How do I speak to my buyer at the right stage in the journey?" This is a terrific question that has three parts. First, we must categorize all our customer communication in each stage of our buyer's journey and run text mining analytics on it to understand what they say at each stage. […]

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Pradeep asks, "What are the most common points where Small & Medium Sized Business go wrong in their Marketing Strategies? The three that are most common in my experience: Failing to have clearly defined, measurable goals Trying to portray themselves as something they're not/larger than they are Failing to have a truly unique selling proposition […]

The post You Ask, I Answer: Small Business Marketing Strategy Mistakes appeared first on Christopher S. Penn Marketing Blog.

A surprising number of marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent rollouts of new compliance features by companies like Google, some folks are hearing about GDPR for the […]

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Ann asks: “How do we analyze and target in an age of privacy?” In the wake of Facebook CEO Mark Zuckerberg’s testimony to Congress, which some Twitter pundits amusingly called the Zuckerbowl, some thoughts about privacy, data, analytics, and marketing. Disclaimer: I AM NOT A LAWYER Consult an actual lawyer Watch the video below: Can't […]

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Brandon asks, “How to get executive buy-in for your content strategy?” This is a great question that requires TWO sales - one to the executive for why they should embark on content marketing as a strategy, and the second about what the company should be producing in terms of content. Both are important. To answer […]

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