- Bye Bye AdGrads, hello AdMISSION...
- Some practical advice...
- The LSU need YOU...
- The final week for the IPA Ad School...
- Want to work at WCRS?
- Graduate Memories & An Exeter Apology...
- Junior Planner gig at Razorfish/Digitas...
- Getting the most out of your internship...
- A Grad Scheme & A Marketing Internship...
- So, you want to work in Planning?
- Ogilvy's 2013 Account Management Scheme..
- McCann & Ogilvy...
- Wannabe and current Planner types, read this...
- BMB Ad Scheme - Interviews For All!
- Want to work at W&K London?
- IPG Media Brands...
- PHD & Leo Burnett...
- Dare's 2012/13 grad scheme...
- Quirk need YOU...
- Graduate Schemes 2012/13...
- Guest Post: 'Getting In & Knowing Stuff'
- An important post..(updated)
- Anomaly need a runner..(redux)
- LBi need YOU...
- Grad Down The Track: Di Caplinska
Bye bye, all. See you at the Ad-Mission...
This is quite a hard post to write.
I (Will) have written AdGrads for about five and a half years now - and, to get to the point, ADGRADS IS MOVING TO BECOME PART OF THE IPAS GRADUATE RECRUITMENT BLOG, THE ADMISSION.
Initially, AdGrads was begun by the four of us. Myself, Anton Reyniers, Alex Jena and Sam Ismail. The blog was originally meant to stand as a counterpoint to the dearth of Advertising advice out there. The IPA had a good fact file on agencies, but there was nothing out there that *really* showcased what life was like when getting in as a graduate.
The seeds were sown when my blog (‘Confessions of a Wannabe Ad Man’, now living here, and still being updated, happily) and Anton & Sam’s blog (‘Ad Lads’) seemed to have the same, underlying purpose - to document what the first steps in Advertising were really like.
People sometimes asked us, ‘have you ever accepted any money for blogging?’ And, I’m pleased to say that no, no-one at AdGrads has. We have always written and posted help and advice because it was the right thing to do. I’d be remiss if I didn’t mention that the blog has had an obvious upside for us - AdGrads has always believed that by helping people out, it’ll benefit the agency sector and help us out when we’re more senior. More bright people equals better work, which in turn, equals better place/s to work - places that aren’t staffed by nepotism and privilege, which was one of the big driving forces behind AdGrads’ inception.
What’s more, over the past few years, I’m pleased to say the blog’s helped a lot of people and agencies recruit and be recruited - examples that range from helping Leo Burnett with their revamped graduate scheme to writing for The Guardian. Personally, as I’ve become the sole writer of the blog, I’ve met a whole lot of bright, vivacious, interesting people who will be the agency stars of the future. I hope, in some small way, that AdGrads has helped them.
Finally, and most encouragingly, I’m delighted to say that as Sam, Alex, Anton and myself became busier and less able to contribute as much as we did back in 2007, the IPA have really stepped up their efforts to help provide different perspectives about how to get into the business. Recent IPA presidencies have made graduate recruitment a priority, which is utterly brilliant.
With that in mind, the IPA have launched the AdMission. You can read more about it here. I (Will) will be writing there periodically - and itll use the best of AdGrads to help add to its content; however, more to the point, there will be another generation of AdGrads who will be writing about their adventures in the business. Anton, Alex, Sam and myself are now more removed from graduate experiences, and, given that we have less time, it’s good, right and appropriate for the next generation to step up. I wish them all the luck in the world.
Read what they have to say here - the Ad-Mission should be your first point of call for graduate recruitment queries.
Thanks for reading,
_P.S. The blog won’t be deleted (even if I wanted to delete it, I’m not the admin - Sam is, and I’ve not been in touch with him for a while); it will still provide a useful resource for those searching for ‘AdGrads’. Similarly, the twitter account will remain, but I’d urge those who follow it to follow the IPA/Ad-Mission twitter account. _
_P.P.S. If, for some reason or another, you’d like to meet for some graduate advice, I’m more than happy to meet for a coffee before work. Email me at william.humphrey [AT] yahoo.co.uk. _
Borrowed from here. Usual rules apply.
They made this. They make a lot of stuff. Nicked from Almost Always Thinking. Usual rules apply.Hello gang. Theres a new vacancy going at the LSU (the London Strategy Unit). Theyve been in touch with us here at AdGrads towers. Below is the job spec. Its a fairly broad one, so theres every chance youd be in with a chance if, like a lot of our readers, you have multiple skills and arent sure if youre a planner, account handler or otherwise: _"Were looking for a couple of researchers, writers or journalist types to help us produce insightful and entertaining content. Youll need to be brand and business savvy as well as having a good knowledge of culture and trends._ _Those without a curious mind need not apply._
_If this sounds like you, and youre interested - send your CV and no more than 150 words on what makes you the right person for the job to recruitment at londonstrategyunit.com."_
Sounds fascinating, eh? They have some of the brightest minds in the business working for them, and it would be a great move for several of you.
The logo looks like this. Honest.Hello all. Not sure if you realised this, but the IPA (the Institute of Practitioners in Advertising) have an excellent summer school, and it closes at the end of this week. Theyve been in touch with AdGrads to get us to let you guys know about it. So, on with the show: _“This is the final week for applications for this year’s IPA Ad School, a fantastic chance to spend your summer in one of the UK’s top agencies. There are three programmes: Client Services & Planning, Creative and Search. Alongside 8 weeks of work experience, you’ll also attend weekly evening sessions from industry luminaries – a great chance to learn, ask questions and network with some seriously senior folk. Client Services & Planning and Creative students will also take part in a group project which is pitched at graduation, while Search students leave the School with two industry-respected qualifications: the IPA Search Certificate and the Google Adwords Certificate._ _There are some fantastic agencies lined up – we’ve not released the full list but do a little research and you’ll see that Leo Burnett and Publicis are amongst this year’s crop. Last year over 70% of our students were offered jobs or extended placements so while there’s no guarantee, the odds are definitely in your favour._ _This year’s School RUNS FROM 1ST JULY-23RD AUGUST and is open to second-years and above, including graduates. You needn’t have any prior experience or any kind of portfolio or book; all we want from you is great ideas, bundles of enthusiasm, and lots of hard work._ _Upon successful completion of the programme, students receive a prize sum (£800 for Client Services & Planning and Creative and £1,500 for Search). Travel within zones 1-2 is paid._ _But don’t just take my word for it – hear from last year’s Ad School graduates._ _Whether you’ve always wanted to work in advertising or whether it’s a career you’ve never considered before, the IPA Ad School is the perfect way to try the industry to see if it’s the right fit for you._ _Apply now for IPA Ad School 2013; THE DEADLINE IS 11:59PM ON 12TH APRIL._ _If you’ve any questions please email adschool at ipa.co.uk or find us on Facebook.__”_ Good luck, all.
A range of some of the clients youll be working on...all being well...
You could come and work with these lovely people.
Me, today.Hello, Exeter folks (or regular AdGrads student readers). As you may or may not have noticed, I’m not there speaking today. Sorry about that. By way of an apology, I’ve decided to write a blog post. Not just any blog post, either. One that, I hope, is helpful for those who are deciding whether a career in communications* (*PR, Advertising in this case) is the right thing for you. It features a bit of my story and some of the lessons Ive learned along the way. Read on... Once upon a time in my first year, I wandered up from Birks (the old one, not the shiny new Birks Grange – this one resembled something like a 1950’s prison) and went to see the careers folks. I was told I should either become a teacher or a solicitor (NB: Exeters career service is now excellent, but when I was graduating, finding the right job was a bit trickier for the average English student). Being an English undergrad at the time, both seemed, well, a bit creatively sterile** (**they are creative in their own way, but I was interested in making stuff; y’know, stuff with my own name attached to it in some way – the English student’s creative conceit, I think). They also, if Im honest, seemed a bit grown up. And, as a 19 year old man-child who could barely cook for himself, never mind entertain the notion of a ‘proper’ job, I wasn’t overly enthused: _"COULDN’T a job encourage my creative side? DO I have to wear a suit every day, anyway? WHY cant I be paid well for thinking about and helping to create ideas?"_ In a way, I was lucky. I knew of one from the start. That was Advertising. I’d been fortunate enough to grow up in a household in the West Midlands where my father was involved with managing an ad agency. I’d been able to find out about the inner-most workings of how ads got made, and the process of talking to clients, conducting research and creating creative work to solve a client’s business problem/s. Account handlers (account executives when junior, rising through account manager to account director and beyond) were the day to day liaison with the client – the business minded sorts who sold work to the client and generally ensured everything went smoothly. Account planners were the ones who analysed the marketplace, trends and helped some up a defined problem for communications to solve (in the form of a creative brief), assessing the work as/after it was made. Creatives – art directors, copywriters (and even digital/tech developers) were those who came up with the ideas to help clients sell more products or amplify consumer behaviour. With all of this prior knowledge and career advice bubbling in the background, I got on with the serious*** (***it wasnt that serious – not with my amount of hours) business of getting a degree. And, I got one. And it was lovely, and all that. Mum was very proud. Knowing what I know now, I should have tried to get some work experience in the holidays. If you’re reading this as a first or second year student, try and do it as soon as you can, even if its just one stint. Of course, I wasn’t from the South East, and this poses a massive problem for most people – how do you come to a major ad agency (the overwhelming majority of whom are based in London) if you can’t live at home or don’t have friends in the area?**** (**** the answer is ‘stay in a youth hostel’, for those who’re thinking about it). Anyway, that’s an aside. I applied to lots of ad agency graduate schemes, all of which I found out through the IPA (the Institute of Practitioners in Advertising) or through my Dad/googling. And, I was confident. I had a good degree, after all. So, what happened next? REJECTION. TOTAL REJECTION. After the first interview (at Leo Burnett, who run a very fine graduate programme), I was rejected from every other place without an initial chat. You might say it was a bit of a set back. After completing a few pieces of work experience (at Fallon and DLKW)…with even more rounds of rejection… I had a conversational language. I knew how to speak ‘ad’; I was comfortable when talking about ideas in ads – about what ads were trying to achieve and what they could have been. I’d urge EVERY person reading this who’s thinking about advertising or comms to practice this, and to ask questions of it – what is the comms trying to say? What do you like about it? Or, better yet, what do you dislike? (NB: Check the AdGrads archives for more information; theres lots about this in there). Spurred on by this, I started a blog***** (***** back when blogging was a new, fairly useful way of standing out; it’s less useful now, as everyones doing it.) documenting my adventures in adland. The blog, called ‘Confessions of a Wannabe Ad Man’, can now be found here. All of the archives are there, and I think they helped me when explaining how and why I liked Advertising. Because of these experiences, I eventually got into account management at Saatchi & Saatchi, where I was a fairly terrible account handler. Happily, I was a better planner. I have worked at Lowe, Edelman, Anomaly and M+C Saatchi/LIDA. I’m still at the latter. That’s my story. After going through this experience, Ive picked up the odd lesson. I hope these are useful: * MENTORS ARE THE MOST IMPORTANT PART OF COMMUNICATIONS (AND INDEED, ANY JOB). With a good one, you learn exponentially and have someone to test things on. Without one, you are prone to free wheeling. * START BIG, GET SMALLER. The bigger agencies have the time and resource to train you properly. The small ones, though you learn a lot through doing, you un the risk of not learning properly. You can always work at that sexy small agency. Far better to work there when you know the basics well. * THINK ABOUT HOW YOU COMMUNICATE. It’s a bit wanky to say ‘you’re a brand’, but you must be able to prove why you like communications, and be able to be found. If I googled you, would I find you and your opinions/interests? No? Then why do you want to work in communications? * KEEP TRACK OF YOUR FAVOURITE ON YOUR LATERAL THINKING. What’s the best example of thinking you’ve seen to solve a problem? It can be non comms led (ideally it would be marketing-based), an ad, something you’ve done or so on – but it must show a clever lateral thought to solve an associated problem. Keep a log of your favourites. They’ll help when demonstrating how you think about the world in an interview. * DON’T GET DISHEARTENED. Rejection is part and parcel of the game. Before every relevant job or decision, I have been rejected far more than I’ve been accepted. The trick is to use it to spur you on. After all, Advertising is a trade, not a profession. There’s rarely one way to solve a problem, or indeed, one straightforward way to get in. Exeter folks, I’ll try to be there next time. Honest. Feel free to email me on William.Humphrey at yahoo.co.uk if you have any further questions. Good luck to any student reading this.
I doubt youll actually be working with a REAL one....although...Hello, gang. Bit of a random one, this, as its further flung than our usual remit. However, given the odd email we receive from around the world, I hope it helps someone whos based abroad. Razorfish/Digitas in Hong Kong are looking for a Junior Planner to join their team, working into the wise chap Ben De Castella (you can read his blog here or his twitter here). More can be found below: _"We’re looking for a Planner here in Hong Kong to work on regional accounts across Asia Pacific – integrated creative campaigns as well as digital stuff. You might have a year or twos experience in a digital or ATL agency, either as a planner or someone who’s keen to become one. _ _As it’s a junior role, we don’t expect you to have all the answers on day one - but fluent spoken and written English is essential. Cantonese, Mandarin or another Asian language is also highly valued - __so we’re especially keen to hear from local candidates."_ You can find out even more information here. Good luck, gang.
A part of it...but hopefully not the whole thing._Hi gang. We have a guest post for you today (two posts in two days - Im as shocked as you). The very kind Lauren Ingram has written a post about her experiences as an intern, and offers tips for you lot about how to turn yours into a permanent job. GETTING THE MOST OUT OF YOUR INTERNSHIP by Lauren Ingram _If you’ve wangled an internship at an agency, make sure you give them a reason to keep you on, or invite you back after uni. Its all about making yourself invaluable._ _I was on the IPA Ad School in 2011 in Client Services/Planning, and subsequently stayed on as a copywriter intern – this trial period was worth doing as I’m not quite cut out for Creative! So to distil some things that I learned the hard way…_ _Know what questions to ask and when to ask them: being curious is a positive trait in adland but don’t be a nuisance. Anything you could find out online – find it out online. Learn as much as you can about what a planner does, what an account handler does, and so on, and get to know your agencys campaigns in detail. This is still important even though youve got the internship now. Many agencies subscribe to Campaign mag as well as other titles, so borrow these during your lunch breaks to stay up to date._ _Ask more about the projects your colleagues are working on. You get a better idea of what they actually do all day (and it’s not reorganising the stationery cupboard) and you can offer more relevant help this way. I often found myself asking “is there anything else I can do to help?” and this is fine, but what would be more useful for them is offering help on a specific task. For example, your agency is positioning a brand’s loyalty card, offer to do research into what other brands are doing in this area. Of course, your colleagues might have already done it, but it makes your mentor’s life easier if they don’t have to ‘invent’ tasks for you._ _Make good use of empty time: As an intern you probably have more time on your hands than others in the business. Make use of it. Offering everyone tea wont build your skills but it does give you a chance to speak to more people. Also, read your companys blog and decide whether you could write something decent for it. There may be longer thoughtpieces by senior members of staff, but there may also be shorter pieces by other staff members on relevant news in adland. For example, at certain times of year (Christmas, Valentines Day, around the Olympics, etc) there will be a flurry of advertising activity and you could do a round-up of some of the best ads during that period, or an emerging theme you have noticed within them. Ask who looks after the company blog, then ask them if your submission sounds suitable - theyre usually always looking for more content to show how switched on the agency and its employees are. _ _Also look at their Twitter feed, find some interesting links that you think would be suited to their style, then find out who manages it (more networking!) and pass on the links with a very short blurb for each. You could offer to manage the Twitter feed - the New Business/Marketing department probably looks after it - but they might say no as many a Twitter disaster is caused by a rogue intern. _ _A last suggestion would be to ask to attend as many meetings as possible. Sometimes they will only want to have those who absolutely need to be there, so dont be offended if they say no, but for the most part it will give a good impression that you want to get stuck in._ _All in all, its a bit of a balancing act, making yourself memorable without getting in people’s way (and I still haven’t perfected it) but it might be the thing that gets you a Real Job._ _Good luck!_ Thank you, Lauren. Much appreciated.
Karmarama and What Now are both looking for talented graduates. So, without further ado, heres more about both: 1) KARMARAMA _Were on the lookout for four bright, bold and ambitious people who will make good things happen in our Account Management Department._ _If you show us that you’ve got some fire in your belly and some stories to tell, we’ll invite you on to our Kadet Scheme, where you’ll compete for a job in Account Management. __We will be taking on 4 Karma Kadets for 2 months over the summer, with one of our Kadets bagging a full time role at the end of the internship._ _You could be graduating this summer, or you might have got your experience from somewhere else – either way we’d like to hear from you._ _APPLICATIONS ARE OPEN NOW, AND THE CLOSING DATE FOR ENTRIES IS 4TH MARCH 2013. _ _All the details are at our Facebook page. You can follow us on Twitter at @karmakadets and our current Kadets @karmakadetkatie @karmakadetalex for further updates on the scheme!_2) WHAT NOW?! _What Now?! is an innovative new product that aggregates the best local information so travellers can use their smart mobile devices to discover interesting things nearby when they arrive in a new place – all without paying for data roaming. We were a finalist at the London Startup Weekend last year and are busy helping bring the product to life. Tony, the founder, comes from a background of working in various advertising agencies and marketing client-side, before leaving to study for an MBA and, ultimately, set up What Now?!. _ _What Now?! aims to launch in London and Barcelona in the early summer period. We are currently looking for a marketing intern who can help with the following:_ * _Manage social media activities – including Twitter, Pinterest, Facebook and Google Plus_ * _Develop strong links with the travel blogging community (like/dislike, make suitable and valuable comments, make suggestions, engage people)_ * _Co-ordinate our overall launch marketing activities_ * _Monitor and report on progress and key findings_ * _Promote blog content_ * _Collaborate with our fast-paced, entrepreneurial and fun team_ _The ideal candidate:_ * _Is not just familiar with, but also active social media sites and has a strong online presence. In particular, the ideal candidate would be very familiar with Twitter and its partner platforms (HootSuite, TweetDeck etc.)_ * _Possesses excellent written communication skills, so they can make the right judgements on what to post without damaging the brand. Our social tone of voice is important_ * _Has top-notch social skills - and a sense of humour!_ * _Is a self-starter with the ability to work independently and make judgement calls_ * _Has a passion for travel, culture and all things Social Media_ _Working in a startup is an incredible learning experience and you would be exposed to a huge amount of diverse business and marketing experiences. The internship length is flexible depending on the right candidate and there will be a small salary to cover expenses_ _The internship will be a great opportunity for the right candidate – and, even if your passion is to work in an advertising agency and not take up a full time role with us afterwards, it would look great on your CV. If this sounds interesting to you, then please email a CV and covering letter to tonys at whatnowtravel.com._ Good luck, all.
Mmm, yellow fats. A classic planning problem.Hello all. Id say about half of the emails I receive about getting into advertising relate to planning. And, being a planner myself, Im more than happy to offer advice, especially as its a tricky line of work to get into. When I was trying to get into it, I read an awful lot of Russell Daviess blog (the planner who did a lot of very good work on Nike and Honda, amongst others) - and, I think, is still a good resource. Additionally, the London Strategy Unit has begun to run a short course for wannabe planners that you should check out. Planning is always a hard thing to write about, much less explain coherently (though the APG has a brilliant guidebook on it) if youve never done it. And, for most of the folks reading this, the opportunity to do planning is fairly remote. Now, when youre in the job as a junior planner, theres a post in the AdGrads archives that might be useful. But for those whove never had to write a planning presentation, or want to understand what goes into it, Ive written a short presentation to help show how youd put something together to show your client, and set up what the creative work will be - along with a communications plan, something to indicate how youd spend the media money in an ideal world. I thought it would be a good idea to pick a brand and answer a fictional problem to help folks understand the thought process that goes into a planning presentation - one thats away from the typical sexy brand (your Nikes, your Apples, your Budweisers) that most think of when they talk about their favourite work. And, after all, the yellow fats category is amongst one of the most traditional planning problems to tackle. Have a go yourself. Send me your presentations, or put it up on Slideshare, and we can have a Q&A as to how youve tackled it. Most of this presentation was written with a bit of desk research, some time spent in-store and some time spent chatting to the typical consumers (mums, in short). Check out the ONS, read up on new launches in the category - and see what you think. If I was planner on the business, thered be a raft of information Id receive; but in this instance, dont worry about being 100% right when it comes to buying behaviours...just use whatever research you can find on or offline. The presentations below, and you can download it (or get in touch with me - william.humphrey at yahoo.co.uk if youd like the keynote presentation with notes) from Slideshare. NB: The business has come up for pitch; itll be interesting to see what sort of work they come up with.
The man himself, in full mad man garb.Hello, all. Another agency has opened its grad recruitment doors in 2013. This time, its the turn of Ogilvy, whove just launched their account management graduate scheme for 2013. The page can be accessed here. This scheme is an amalgamation of the old summer placement scheme and the account management schemes of years previously. To find out more about the structure, have a look here. Key dates include THE CLOSING DATE - FEBRUARY 18TH, the interview and assessment day (the week commencing April the 8th), and when the scheme starts (1st July) and ends (30th August). Assuming all goes well, youll begin the fellowship in MID-OCTOBER. Good luck, gang. You can ask questions of Ogilvy via their twitter and Facebook accounts.
Perhaps not this chap...but someone like him..Hello adgrad folk. Its 2013, and given that the dust has settled from quite a lot of schemes pre-Christmas, I thought it might be an idea to draw your attention to a few agencies successful candidates - how they got on and in. Who knows, it might help you redouble your efforts for next time, or - if youre due to graduate the year after, provide you with some much needed tips for your first application. The first is a short video McCann have produced following their McCademy graduate scheme. Find out more here. The videos below: A successful Ogilvy planning fellow, John Hillier, has written a very good blog post on the topic of his application to the 2012 scheme. Read it here. His twitter account is here, should you have any questions/tweet yourself. I hope those two are useful. As ever, check the adgrads archives - there are a fair number of posts about how to prepare application forms/interview successfully.
Thats these guys.
BMBsad scheme has launched..read on...Hi all. More gr(ad) scheme bits and bobs to tell you about. This time its the turn of BMB. Theyve been in touch to tell us about their advertising scheme; this time, theyre doing things a little differently. Application forms are out - they want to chat, and to chat to everyone, grads and non-grads alike. Heres what theyve got to say:
_"Were continuing our mission to challenge the status quo and democratise the interview process, so whether youre a grad, non-grad, martian or womble, if you want an interview, you can have one. Well be doing it for one day only – NOVEMBER 22ND._
_For those who are unfamiliar with how it works, its simple really. Well be getting you all to spin a virtual roulette wheel to let pot luck decide which one of our BMBers you will speak to via Skype for a 7 minute chat. Our BMB panel will be changing all the time, so you wont have a clue which one of our top dogs youll be talking to. And neither will we._
_Essentially, YOULL NEED TO COME BACK AND VISIT OUR WEBSITE BETWEEN 7AM AND 11PM ON NOVEMBER 22ND (2012 – just to be totally clear). Well be streaming the ever-changing interview panel live from an agency webcam – and itll be up to you to spin the arrow to find out who youll be chatting to for 7 minutes."_
_To learn more about the interview, and the job thats up for grabs, click here. _
_Good luck!" _
Best of luck to each of you.
This is one of the parking spaces. Lovely stuff.Hi gang. A bumper crop of opportunities this week, and this one concerns W&K London. Theyre on the look out for planning placements (both graduates/non graduates) to work there on 3 month long paid planning placements from January. I know, from personal experience, just how tricky it is to gain meaningful planning experience when youre just starting out, and well, W&K are one of the best agencies in town, so this is a great opportunity. Also, the mass of applicants I had when my old agency Edelman needed a junior planner suggests that lots and lots of you want to get into planning...so theres likely to be a fair bit of competition. You can apply by clicking here. THE CLOSING DATE IS THE 24TH OF NOVEMBER, and youll find out whether youve been invited to the agency for a day of chats and coffee by the 3RD OF DECEMBER. Good luck, all.
This could be you (maybe without the baton).Hi all. There are a few opportunities to tell you about this week. The first of them is from IPG MediaBrands. IPG (or the Interpublic Group) has a lot of agencies; this scheme is for their media side. Heres what theyve had to say:
_"2012 sees the launch of the UK IPG Mediabrands graduate programme, as we are looking to hire UP TO 10 GRADUATES ON PERMANENT CONTRACTS WHICH WILL START SEPTEMBER 2013 IN LONDON. _
_The programme involves a placement in one of the following London-based IPG Mediabrands agencies; UM, Initiative, Mediabrands Analytics or Mediabrands Audience Platform (which includes Cadreon and Reprisemedia)._
Through 12 months of media-specific and professional-skills training, our graduate scheme will teach you all you need to know about media, give you the chance to work on high profile clients and give you great opportunities to get yourself noticed within a global media network.
_APPLICATIONS OPEN ON 1ST NOVEMBER 2012 AND CLOSE AT MIDNIGHT ON 4TH JANUARY 2013. For __more details on what we are looking for and information on how to apply, please read the brochure on our website. Finally, to find out more about the scheme, check out our twitter account - @ipgmb_talent__"_
Good luck, all. _ _
Yes - preferably not via a load of disembodied hands.Hello all. Two things to update you on (with more coming next week). 1) PHD WORLDWIDE The good people at PHD are looking for media graduates. You can find more about it by clicking here. A little bit of a blurb can be found below: _"PHD are looking for 4 to 5 Team Executives to join an exciting new Comms Planning Unit going live from 2nd January 2013. This is a terrific opportunity to develop your media career in one of the most strategic and dynamic media agencies working with one of the world’s largest and most innovative advertisers. We are looking for bright, enthusiastic and passionate Team Executives with a real passion for media/communications and an interest in consumer behaviour."_ Just to note, the assessment day is on the 13TH OF NOVEMBER. So youll have to get those applications in sharpish, by the 6TH OF NOVEMBER. 2) Leo Burnett Leos graduate agency (within the agency), The Foundry, have produced a stop-motion clip to advertise the scheme. Check it out below: You can apply here. The schemes applications close on the 31ST OF OCTOBER, so be quick. Good luck with both, gang.
You dont have to enter a room like this man - but it might help.Hello all. Ive had another agency get in touch; Dare have let AdGrads know about their graduate scheme, which has just opened. Details are below:
_"Recent graduates and daredevil wannabes. This is Dare calling. We’re pleased to announce that we’re kicking off our Grad Scheme for October 2013 with a slightly different take on your standard application form. _
_We’ve been playing a bit of truth AND dare. We reckon you’re probably quite bored of answering the same questions on your applications, so we’ve dared ourselves to create a form that veers off the path slightly. We’d like to know how brave you are, as well as finding out how you think and what makes you tick._
_Because we do stuff differently here, it wouldn’t make sense to copy everyone else in how we find our grads. We’re unique. Something we knew right from the off when we challenged convention by merging a traditional and a digital agency. What’s more, this diversity means our grads get to work on an unusual blend of projects; everything from TV to radio and apps to Facebook pages. _
_You’ll be able to find out more along the way on our Facebook and Twitter pages, which we’ll be stuffing with useful and interesting bits of information about what you can expect of us. We’re also running live Q&As alongside the application process to answer any queries you have about life at Dare towers. Our existing grads will be all ears._
_We’d also like to invite you to our Open Day on Tuesday 30th October. It’s your chance to meet us, ask questions and have a nose around Dare Towers. It is first come, first served – as a result, we can only accept the first 100 people to request an invite. RSVP by emailing daregrads2013 at thisisdare.com_
_First things first; head over here to get your application underway- we dare you._
_Good luck and hopefully see you soon!_
Good luck, everyone. NB - THE SCHEMES APPLICATIONS CLOSE ON THE 9TH OF NOVEMBER, so be quick.
This is the wrong kind of quirkiness to display...Hi all. Ive had another request for a graduate position from the good people at Quirk. Ill let them explain: _"Quirk is a dynamic, fun, hard-working and rapidly growing agency looking for an Intern or Graduate to join our Engage team. The post is for a minimum of 3 months, and you’ll be working closely with our Paid Search and Social Media teams. You’ll be supporting some of our largest accounts setting up PPC campaigns, monitoring Social Media accounts and even assisting our SEO Manager. This opportunity will provide you with invaluable, hands on experience that will equip you with important skills & knowledge to help start your digital marketing career. _ _You will also be required to support other areas of the agency as needed. Skills needed include: A real passion for digital, an analytical mind, excellent attention to detail, Excel experience, Google AdWords experience is advantageous - and finally, good writing skills._ _Please contact tammy at quirk.biz for more information."_ Good luck, chaps.
You, in about nine months time?
If youre thinking about getting a job in advertising, this post will hopefully be a helpful guide to this years intake. Now, there are other schemes throughout the year, but the bulk of them happen between September and December. NB - the majority of these schemes are for account handlers and planners...most agencies have creative teams/lone creatives in on placements, which usually require a book/contacting the agency directly.
Also, I may have missed one or two. If I have, please tell me in the comments. Right then:
This could be you...Hi all. As part of the start of a new influx of AdGrads writers, below is an account about how to prepare for interviews by Jen Meyerson Dubbin. Take it away, Jen:
“They aren’t going to expect us to know stuff, right?”
by Jen Meyerson Dubbin
_Your blood is pumping. You are hopefully not sweating through your suit. You nervously tap your foot against your leg while sitting on a modern chair that was clearly chosen for design instead of comfort. After having applied to every grad scheme and junior position under the sun, you have landed an interview._
_You’re an ad grad who knows their stuff. Your lecturers and professors have prepared you. You brought your portfolio of your previous work to show, and yesterday you reviewed pertinent materials from your lectures to refresh yourself._
_You start talking to and sizing up the competition whilst you all wait for a chance to break into Adland. Theres someone with a BSc in Biology from Edinburgh, BA in Medieval History from Cambridge, BA in English from Sheffield, and then theres you; an ad grad. When the group finds out you are an ad grad the whole dynamic changes to you versus everyone else. The guy from Cambridge anxiously asks, “They aren’t going to expect us to know stuff, right?” While the girl from Edinburgh reassures him by saying, “They know we aren’t ad people.”_
This should be obvious, but make sure you prepare for your interview. When I went on interviews, I was surprised at the number of people who didn’t seem to think they needed to do anything to prepare. Yes, ad agencies do expect you to know about advertising. You aren’t being hired as an account manager or planner for your ability to make a decent cuppa - especially in this economy. There is nothing wrong with never having taken an advertising course, but that’s not a valid excuse to not know about advertising. You wouldn’t expect a lorry driver not to know how to operate a vehicle. No-one expects you to know everything and its okay to be wrong. However, it’s essential to have an opinion - make sure youre more knowledgeable than a general consumer.
There are several things you can do to prepare for an advertising interview. It might take a bit of work to get there, but knowledge is empowering and a confidence booster too. Obviously, I can’t cover everything in this post - those whove gotten in, please feel free to post additional recommendations in the comment section.
Knowing how an advertising concept works and having knowledge of a little bit of history is essential; especially if there is a team task involved in the interview process. Sometimes you will be lucky by being informed before the interview the type of task you will be given. Use that information to focus your preparation - for instance, I was in a team where one of members was trying to explain to the team that the target market should be as broad as possible when it should actually be narrow and specific to be optimally targeted. He obviously didn’t do his prep work and it hurt the team. In these situations, you don’t want to be the weak link in your group.
Whats more, you should try to find out what the person in the position you are applying for does. There are a lot of websites and blogs that should have the information available (Linkedin, for example). If you can’t find anything, note that some agencies do have quirky job titles, so be sure to ask in the interview. Use what you learned to sell yourself by connecting your skills and experience to the position - most things youve done can be related to advertising in some way - youve just got to know what the job entails.
When it comes to research, look at the agency you are applying to online. You can learn about their agency culture, clients, current & past work, people, and history. You can also find information in trade publications and websites such as (e.g., IPA, Brand Republic).
Learn about other agencies. Agencies are brands with communication products just like Coca-Cola is a brand with soft drink products. Other agencies are the competitors of the agency you are applying for. You don’t need to do SWOT analyses for each, but basics like what they offer, who their current & past clients are, current & past work, and agency culture should have you well covered. In the end, you should be able to talk about what differentiates Agency A from Agency B.
Finally, when I set off in advertising school I thought Planners & Account Managers went to college and Creatives went to portfolio school, but the ad world isn’t like that. There are no extra points for having a communications and business background. No specific mold of what makes an ad person exists.
Advertising is incredibly diverse. Some people have degrees while others don’t. Those who do have degrees come from a variety of disciplines. Regardless of their discipline, ad people are willing to put in the work to stay current and knowledgeable because they genuinely like what they do.
Yes, you, dear reader.Hello all. Youll have noticed that AdGrads has been curiously quiet in the last few months; a combination of pitching and clients have kept me from updating as frequently as Id have liked. As such, I think its the right time to ask for a hand. AdGrads originally consisted of four people writing about how they got into the business. However, as times moved on, weve all had gradually more busy jobs, and all dropped off, save for yours truly. And, in truth, its been tricky, these past few months, what with various new pitches and otherwise. Also, when we founded AdGrads, the intention was always to help those who were near us in age get in, as we werent a bunch of hoary old gits who had no idea what was going on at the sharp end. Well, Im 28 now (a dinosaur in ad terms), and AdGrads needs an injection of younger folks to help it live on. Im very proud of what the sites achieved (I still feel absurdly flattered when people email me to mention that AdGrads has been helpful), and dont want it to wither on the vine as I have less and less time. What AdGrads needs is the following: * A pool of writers (ideally about 4 or 5) from an account management/planning background, ideally aged between 20-28 (preferably, recent or current grads - you dont have to be on a scheme). Must be able to write well. * Not creative grads, as the YCC has it pretty well covered. * An agreement as to who writes what. * Ultimately, a separate URL (this site, annoyingly, has remained the same as one of the guys I founded it with has the details/I havent been able to reach him). Id love for it to become the definitive grad site for adgrads for the foreseeable future.
I will still be involved with the site, but Im conscious youll be doing most of the writing
Post something in the comments or email me at william.humphrey at yahoo.co.uk if youd be interested in meeting up for a coffee to chat through in a month or sos time. _UPDATE: IVE BEEN OVERWHELMED BY THE NUMBER OF PEOPLE WHOVE BEEN IN TOUCH. WERE UP TO ABOUT 10 NOW. THERES STILL GOING TO BE A DEMAND FOR MORE WRITERS, BUT LETS CLOSE IT FOR NOW._
Thanks for reading, folks.
Would you like to work at my current place of work, Anomaly London?
Details of the job are below, and ideally, youd be available to start mid June. It is paid.
_"Were after a runner for our London office, based in Clerkenwell. The runners job is to keep the agency running smoothly, primarily assisting with office admin.._
_Examples of the sort of duties youd be expected to perform include:_
_Dealing with post_
_Booking and setting up meeting rooms with tea and coffee_
_Keeping the place neat and tidy_
_Booking out meeting rooms_
_Ordering stationery, paper and other office supplies_
_Booking a variety of things - travel, couriers, taxis, IT/AV equipment_
_Helping organise office parties_
_Additionally, youre more than welcome to get involved with other agency work, but the duties above take priority."_
The deadlines the end of the day on the 15TH OF JUNE. EMAIL UKTALENT AT ANOMALY.COM TO APPLY.
The lost boys need you...
Theres a new opportunity from LBi that you guys should be aware of. Theyve sent through quite a detailed graduate spec, with a few questions to answer. Have a look, and get involved:
We havent done one of these profiles for a while..