- Happy Birthday, Mr President
- Bacardi - It Started with a Party
- How to judge digital creative
- Marketing for a Digital World 2012
- Those jobs that only come around once in a while
- Advertising with bells on
- X-Factor Voting Trends
- I could watch this for hours
- I will never employ anyone from Giant
- Ads through the ages
Cast your minds back. Remember when I used to be Planning Director of Dare and Claire Hynes used to be Joint MD? I was the bearded one with wavy arms and she was the tall, unfeasibly glamorous one. Ever wondered what happened to us? Well, despite the multitude of rumours (coming up with an ill-fated promotional stunt for Pussy Riot, helping launch George Michael’s new single at the Closing Ceremony, doing a little PR for Kate Middleton), we were in fact beavering away on creating a sparkling new agency start-up within the V7i group. And as of 1st September, we can proudly announce the launch of MR PRESIDENT. It being merely a little start-up, we have developed small agency syndrome and have hence named it after the biggest, most important thing we could to make ourselves feel better. Whilst sneaking about under the radar for almost a year, Mr President have been working on lots of briefs for our (amazing) founding client, Bacardi Global. As well as conjuring up campaigns for AXA and a little pro-bono project with LocalGiving.com which is about to go live in October. You can have a look at a few of our wares on this temporary Tumblr. I designed it. And Im crap at design. A new shiny site and logo is in the creative department as we speak. In a few weeks we will be decamping to some new offices in Soho Square with our team of 8 lovely people (mostly Canadians). We will no doubt shout about that when weve nipped to Ikea to buy some chairs to sit on. In the meantime, we are going to crack open (another) bottle of Martini Prosecco to toast Mr President, and to thank Dare for all the years that myself and Claire were part of the family (as well as for their backing of our new venture). Happy Birthday, Mr President.
You know I dont work for Dare anymore, right? Good. Well I havent been sitting around watching Jeremy Kyle. Ive been beavering away with a small group of remarkably clever people. And looky here, weve gone and produced some Global ads for Bacardi. Six of them in fact. Have a watch, enjoy, and feel free to shower us with praise, awards and new business leads. No really.
Its been a while. Ive missed you all. Things are afoot, which means Ive been mildly distracted with getting that all started. But in the meantime, Im still doing things - promise. Even if those things involve updating old presentations many of you will have seen before.
So, here it is. The mid-2012 version of the Marketing for a Digital World preso. It will be as inpenetrable as before. But hey, its pretty. And it has lots of good and bad examples to illustrate it. You have to work out which is which.
There is a drinks category theme to the whole thing. Hope you dont mind. But we all like drinks dont we? Yes. Thought so.
*THANKS TO EVERYONE WHO APPLIED. MY WORD, THERE ARE A LOT OF BRIGHT YOUNG THINGS OUT THERE. WEVE NOW CLOSED APPLICATIONS. BUT DO KEEP AN EYE OUT FOR FUTURE OPPS.* Do you ever look at the likes of Zuckerberg and Larry Page and think that you could have done the same if you were lucky enough to be in the right place at the right time? Do you get angsty when you see all these exciting little start-ups selling themselves for enormous sums and wonder why you never got a slice of the action? Do you pine to be there at the formation of something great? To get the chance to mould it with your own fair hands? These opportunities rarely pop up. And when they do, it takes a clever (or lucky) soul to spot them. Sometimes you just need someone to point them out to you. Ill give you a hint, this is one. Or actually, two. We need a couple more people to join our new little venture. Its a rather exciting, nimble little beast. Doing all those digital agency things, but doing them in the way that everyone agrees they *should* be done. No process, no politics, no timesheets. Just clever, quick, creative thinking by a few lovely people. Making proper stuff, properly. There are two immediate openings for: A BRIGHT YOUNG THING * A graduate, with maybe a few agency work placements under their belt looking for their first permanent gig. * Youll have an impressive academic record and a desire to keep on learning every day * Someone, that despite being new to the game, is already thinking about being at the top * A broad-minded soul, willing to get thier hands dirty in every part of the agency world. Planning, account management, production, even creative. * An articulate, chatty individual who doesnt get intimidated by senior types or men with beards * Finally, you better be a lovely person. Being in a small team means that plonkers arent tolerated. A DIGITAL PLANNER GOING PLACES * You know planning. Proper planning. Not writing a funny digital trends powerpoint and the odd social media recommendation. * No doubt, you have been in the biz doing planning for 3 or 4 years and have some clever thinking and pretty creative to show for it * You get digital. Not just in a media sense, but how the World is digital now and what that means. * You dont need your hand held every day. But do appreciate having another planner-type (me) to bounce things off. * Learning. Fast. Thats what you like. Doing new things all the time or finding better ways to do the same old things. * You arent some planning philosopher. You exist to get stuff done, get stuff out, and get the chance to show it off to your mum, even though she doesnt understand it. * You have an entrepreneurial streak, wanting to be part of something where you will be very exposed in a small team, but exposed to the benefits and excitement that that offers. * You have a passport and no criminal record (unless it was for something cool). Drop me an email at email@example.com. Itll be fun, we can chat and stuff.
I fully appreciate what a twat this makes me, but I couldnt resist. ITV have released the weekly voting percentages for this years X-Factor. I just stuck them in Excel because I love a good graph. Turns out that Janet Devlins annoying Irish warbling was remarkably popular for all the initial weeks until Amelia was thrust back onto the scene to stand legs akimbo and shout at us all. Seems the tactic of "comeback kid" works remarkably well. Whereas we all got bored of the ginger one, the pink haired one seemed fresh winning over a quarter of the vote on her reappearance. Shows how us humans like new shiny things, but then lose interest quick - she was a poor third to the finalists. Remarkably, Johnny and Habibas even had little blips of popularity. They fall into the passing novelty category though. Misha B was robbed with the bullying scandal, but was never going to win. Its good to see that ITVs plan to get rid of Cocozza fucked up spectacularly in week 5. They must have clocked that he was consistently in 3rd last place each week, just missing out on elimination. So they upped the ante to get rid of two acts in the fifth week - which should have dragged him in - but he snuck somehow into 4th worst spot with 8.7% of the vote. That put him ahead of Johnny on 8.3%, Kitty on 7.6% and surprise exit, The Risk on a lowly 7.2%. Marcus was never once the most popular. He just trundled along in mid-table safety, which seems like a grand tactic for us all to follow. Middling obscurity for the win! It was Little Mix who were the inevitable winners from week 7 onwards as the following percentage of total vote shows. Anyway. Its over now. We can all forget about them and not buy their records. Please. *Ive been pointed in the direction of SofaBet who seem to be doing a much better analysis job than me.*
I mistakenly took on a freelancer from Giant once, and probably as a result of some innocent clerical error they have put me and the lovely Steph down on their system as the invoice processing type people for the whole of Dare. Now every week or so, I get a variety of demands from robots of feckless employees demanding I pay up for people Ive never met, worked with, or care about giving money to. It has got so repetitive, that I now use it as a means to entertain myself. Thats whats stopping me from nipping round to their place and setting fire to it. Heres some of the chain of emails: [4th October] _FROM: GIANT ADMINISTRATOR_ _To: Nick.Emmel, Stephanie.Newman_ We would like to inform you that Invoice No: SERV2459030 is now available for viewing and printing on your Agency Portal. For your convenience we have also attached copies of the invoices to this email. GIANT Administrator NOTE: This is an automatically generated email. Please do not reply directly to this email. For the fourth year, giant has been independently voted Best Umbrella Company by readers of Contractor UK _FROM: Nick Emmel_ _To: GIANT ADMINISTRATOR, Stephanie.Newman, Dare.Finance_ Hello Mr Giant Administrator (are you indeed physically huge with a massive clip board and pen?) You may have mistaken myself and Stephanie as people who in any way care about these invoices for people we have never heard of or met. Sadly though, you are incorrect. Thank you, Mr Giant. Little Nicholas [7th October] _FROM: GIANT ADMINISTRATOR_ _To: Nick.Emmel, Stephanie.Newman_ We would like to inform you that Invoice No: SERV2475528 is now available for viewing and printing on your Agency Portal. For your convenience we have also attached copies of the invoices to this email. GIANT Administrator NOTE: This is an automatically generated email. Please do not reply directly to this email. giant group plc visit www.giantgroup.com 1 New Oxford Street, London, WC1A 1GG Voted Best Umbrella Company by readers of Contractor UK - for the fourth year _FROM: Stephanie.Newman_ _To: Nick.Emmel, GIANT ADMINISTRATOR _ please. make it stop. [26th October] FROM: GIANT ADMINISTRATOR To: Nick.Emmel, Stephanie.Newman We would like to inform you that Invoice No: SERV2488892 is now available for viewing and printing on your Agency Portal. For your convenience we have also attached copies of the invoices to this email. GIANT Administrator NOTE: This is an automatically generated email. Please do not reply directly to this email. giant group plc visit www.giantgroup.com 1 New Oxford Street, London, WC1A 1GG Voted Best Umbrella Company by readers of Contractor UK - for the fourth year FROM: Stephanie.Newman To: Nick.Emmel, GIANT ADMINISTRATOR dear GIANT please stop bothering us PLEASE PLEASE PLEASE FROM: Nick Emmel To: Stephanie.Newman, Dare.Finance, Dare.HR Hello finance! It would be lovely if you fire Giant. Lets never use them for freelance ever again. In fact, why not publicly out them as a thoroughly incompetent organisation? Either that, or can you ask them (again) to stop sending invoices for random temporary employees to myself and Steph? Super Nickypoos [27th October] FROM: Dare.Finance, To: Stephanie.Newman, Nick.Emmel Hi Nick As funny as your emails are regarding giant. I have managed to remove both your email of their list, with an apology, See below. Regards _FROM: GIANT.Group,_ _To: Dare.Finance_ Hi, Thanks very much for getting back to me. This has all now been rectified, and the invoices will be sent to the e-mail address provided in future. Please send my apologies to Nick and Stephanie for the delay in getting this processed. If you need anything else, do let me know. Many thanks, Employee Support Officer giant group plc [17th November] _FROM: GIANT ADMINISTRATOR_ _To: Nick.Emmel, Stephanie.Newman_ Hi, we have several outstanding invoices for work that mark undertook with you. Can you please advise when these are due to be paid? Many thanks Aaron _FROM: Nick.Emmel _ _To: GIANT ADMINISTRATOR, Stephanie.Newman, Dare.Finance_ Hi Aaron, This is nice - are you are real person or are you another automated robot email system? Myself and Stephanie in particular have made excellent friends with your robot email system over the last few months. It has been regularly reaching out to us with strange requests for payment for people we have never heard of. But I think the robot has just been trying to use these notes as a ploy to make friends with us. We did try to engage it in conversation - usually around the topic of "why would you send random invoices to people who dont work in Finance or HR?", but the automated robot email had an automated robot email response, which meant that our attempts at a chit chat normally ended in a damp squib. Which is a shame. Perhaps you are the master of all the robot email machines? If so, can you please unplug them? Or maybe just do a bit of light rewiring with a sledgehammer? Either way, it would be nice if you chased up invoices with the clever people who deal in invoices, rather than just aggressively spamming any individual who may just happen to work at the same organisation. Cheerio Aaron, say hello to robot from us! [25th November] _FROM: GIANT ADMINISTRATOR_ _To: Nick.Emmel, Stephanie.Newman_ Good morning, Please could you advise when we can expect cleared funds for all attached invoices. I look forward to your response as Mark is keen to chase this up. Thanks, Alexandra Employee Support Officer giant group plc FROM: Nick.Emmel To: GIANT ADMINISTRATOR, Stephanie.Newman, Dare.Finance Really Alexandra, this is getting a little silly. It was fun initially responding to these incessant emails from your company with a variety of whimsical requests for you to stop. But now, frankly, Im bored. Here instead is a LOLcat to express my feelings:
_FROM: GIANT ADMINISTRATOR_ _To: Nick.Emmel, Stephanie.Newman_ Good morning, Thank you for the LOLcat, please accept my sincerest of apologies in sending the invoices to you – I have chased up the correct email address and will use this accordingly should I need to. Regards, Hurrah! My first response. Well done Alexandra, you are my favorite Giant employee/robot. Lets see how long it lasts.
Not, yknow, advertising through the ages - but ads that depict the changing ages. There are lots of them about arent there? Where has this current nostalgic obsession come from? British Airways new aviator ad from BBH: And then there is the new John Lewis ad (which isnt on YouTube yet) but you can watch it here Was the Hovis "through the ages" ad the first? Doubt it. . I look forward to the first nostalgic advert looking at a history of nostalgic adverts. *EDIT* Ah yes, thanks Lucinda. There has been an advert taking a nostalgic look at adverts courtesy of Thinkbox. Still need the meta-meta version of a nostalgic advert only featuring nostalgic adverts.