- The Week in Social: Galleries, Google Lists, and Facebook TV
- The week in social: Facebook Lite, YouTube live streaming, and Pinterest visual discovery
- The Week in Social: Facebook rises, Instagram adds, Tumblr falls and FREE CHOCOLATE.
- The Week in Social: Alt Twitter, Social Sauce, Big Ads
- The week in social: Pinterest ad groups, Instagram Live, and LinkedIn overhaul
- The Week in Social: Snapchat, Super Chat, and Dynamic Targeting
- THE WEEK IN SOCIAL: FACEBOOK LIVE, VINE CAMERA, AND YOUTUBE A.D.D.
- The week in social: Twitter stickers, Periscope 360, and Snapchat buys Cimagine
- The week in social: Snapchat games, holiday stickers, and Messenger video calls
- The Week in Social: Live Instagram, Live 360, and Live Twitching
INSTAGRAM GALLERY The conundrum of leading an amazing life on Instagram: how many pictures of my amazing day can I share before I hit friend feed fatigue? Thankfully, the answer is on the horizon. Instagram is working on a Gallery Post option much like Facebook's. The option enables several pictures to be contained in a single post space, thus ending the stress of deciding which stunning selfie you'll upload today. The rollout details remains to be seen. For now, we recommend the time-tested rule: shoot plentifully, edit brutally. Read more at Cosmo GOOGLE AXES 30-SECOND ADS YouTube's un-skippable 30 second pre-roll is going the way of the Dodo. Though some brands turned this annoying disruption into an opportunity, most ads only tested the viewers conviction. At the start of an ad, we have all decided, "On second thought, this video is probably not worth it." YouTube says they'll be replacing the ads with something that serves brands and viewers better by 2018. Read more at The Next Web GOOGLE LISTS Recently, I sent a note to my tribe to let them know I was taking my first trip to New Orleans. What I received in return was everything from multi-page word docs, to categorized, bulleted lists of must-see spots. The unorganized array of info resulted in hazy, street-level recollections of recommended shops and restaurants. Oh, how I wish I had Google Lists at the time! The new feature for Google Maps allows you to curate local spots into a custom list. With a few easy taps, you can share that list to your squad, or to the world. Read more on Google's Blog MILLENNIAL GAMIFICATION Obsessive about their mobile devices, always seeking an endorphin charge, and at the center of the marketing world; Millennials are a tough crowd. 12 Members of the Young Entrepreneur's Club weighed in on using gamification to strike deeper impact with the most-connected generation. Thoughts include adding social-cause elements, shareable content, easter eggs, and design for delight. Read more at The Next Web TWITTER PARING DOWN ADVERTISING Twitter leads the market in delivery of instant news. However, ad sales for Twitter's promoted posts continue to decline. The quarterly report reveals that the ad models which have been around since 2010 continue to lose value, meanwhile second-screening and providing network for real-time discussion remain strong. Twitter will be looking for the best ways to monetize its true strengths in 2017, which we expect to include larger network content partnerships and streamlining the entry point into event-based conversations. Read more at TechCrunch FACEBOOK AUTO-AUDIO Facebook is flipping the switch on audio for auto-played videos. Viewers will soon find that the auto-play videos in their feed will now be audible by default, a potentially awkward moment for office workers around the world. We've known that part of intelligently grabbing attention with video is the understanding that the first seconds may be purely visual, until the user can turn sound on. We'll be watching how Facebook users react to the change, and which brands use this new super power for good. Read more at Recode MILLENNIAL MALES USE STREAMING FOR … EVERYTHING The cords are being cut. More than half of millennial males are no longer paying for cable TV. Instead, they look to streaming services for news and movies. An infographic from Videology reveals that 75% of those surveyed would sooner give up cable than streaming services. Since cord-cutting has been en vogue for years, we're waiting to see how cable TV providers react to keep their customer base. Their core decision will be if they can offer a service model that competes with the ease of on-demand video. Or, if they will change their pricing model for internet access to gain revenue off the back of streaming. Read more at The Drum FACEBOOK'S TV APP Facebook continues to aggressively target YouTube's market share. A big step this week is the announcement of a stand-alone TV app that provides users dedicated video access on mobile, or to stream video to other devices. With the app, Facebook will certainly begin competing beyond UGC and sharing. This will naturally grow into larger-scale media efforts to compete with Netflix and Hulu. The venture fits perfectly into millennial's media ecosystem. Sharp eyes will be watching to see if the effort is ad-revenue driven, or if we'll see FB's first paid subscription model. Read more at BBC YELP ADDS Q&A Yelp, the equally celebrated and maligned business index, is getting an intriguing update. Users nation-wide will soon be able to ask questions directly to a business or venue. Those same businesses, along with other Yelp users, will have the option to answer. Brands should watch for who uses this new feature best, since Yelp is handing local businesses a new customer generation & support channel. Read more at TechCrunch 1 BILLION AUTO-CAPTIONED VIDEOS YouTube announced that 1,000,000,000 videos have been published with auto-captions. Further, those videos are viewed 15 million times daily. This is important for brands to consider, since 360 million people have some form of hearing loss. But, there is a bigger opportunity. Once Google has auto-captioned your video, it can translate those captions into 9 other languages. Google's caption capture isn't perfect, and your brand should manually review/edit before distributing. Otherwise, hilarity might ensue. Read more at VentureBeat CREATORS OF MUSICA.LY CREATE NEW VIDEO MESSAGING APP PING PONG The fourth app that is part of the Musica.ly family, Ping Pong is a video messaging app meant to appeal to the younger audience. The app appears to be the Musica.ly company's push into socializing its app experiences, as an earlier iteration of Ping Pong, called Squad, featured group video chatting. Ping Pong allows for one to one video messaging. There has not been much press and a real official debut behind the launch, so potentially the company is looking to see user preferences with a quiet launch ahead of tweaking. Read more on TechCrunch. SPONSORED INSTAGRAM COSTS The spotlight on Influencer Marketing is holding steady in 2017. A report from Influence.co lists the most lucrative niches for Instagram influencers. Modeling and Photography command the highest dollars per post, with a cost the scales up with the size of the influencers' audience. The report also reveals that as an influencer's audience size goes up, their engagement rate goes down. As the year comes on, brands need to ask if their goals are met with one high-cost celebrity, or multiple lower cost influencers with a more engaged audience. Read more at AdWeek The post The Week in Social: Galleries, Google Lists, and Facebook TV appeared first on 1000heads.
SNAPCHAT WILL SERVE MINIATURE EPISODES OF PLANET EARTH II Although Planet Earth II has already debuted in the UK, US and Canadian audiences haven't had a chance to view it yet, and they are getting an early sneak-peek ahead of the broadcast scheduled debut on February 18th. Using Snapchat's Discover, users will get a chance to view mini-episodes on February 17th, a full day early, with each episode about four to six minutes in length. The episodes will have a different narrator and not have 4k video, potentially to encourage users to still tune into the broadcast debut. Read more on AdWeek. YOUTUBE CREATORS WITH MORE THAN 10K FOLLOWERS CAN NOW LIVE STREAM ON MOBILE A feature that the YouTube creator community has been clamoring for, creators with 10k or more followers can now do live streaming to their audiences through mobile devices. An official blog post from YouTube was quick to point out that live streaming has been available in some form on the service as far back as 2011, and that for users that have less than 10k subscribers, they would soon have access to the same feature set. In addition, a new version of monetized chat will become available, where audience members of a live stream can purchase prioritized chat messages that stay on top of the feed for specific amount of time and make it easier to grab a creator's attention. More information on YouTube Blog. FACEBOOK ENHANCES SAFETY CHECK SERVICE A feature announced in 2014 as a way of helping people mark themselves as safe during a crisis, Facebook is looking to expand its Safety Check feature to help members of communities help each other out during these same incidents. The new addition, called Community Help, will allow users to find and provide shelter, food, and transportation, protection and more during a crisis. Users can message each other directly with requests and offers, and posts can be searched by location to provide more exact results. For the Safety Check service to activate, Facebook must receive a notification from a global crisis monitoring agency. Read more on Facebook Newsroom. LINKEDIN USERS CAN NOW TURN OFF COMMENTS ON THEIR ARTICLES In an effort to give users more control over how content they publish is responded to by the wider community, LinkedIn has introduced two new key features; first, letting users disable comments and their posts, and second, reporting comments of inappropriate nature. LinkedIn stated in their blog post announcing this news that they are constantly monitoring for inappropriate comments, but that a direct flag can help immediately hide the comment. Read more on LinkedIn Blog. FACEBOOK LETS USERS CHECK THE WEATHER RIGHT IN THE APP A new way for Facebook to keep its users in the app for even longer, the service is now introducing an easy way to check the local weather. The weather can now be viewed straight in the news feed when a user opens the app (this version if more just a summary and an update from a previously available version), or they can access the app's 'More' menu to get a full forecast for up to a week ahead. The updated weather greeting is rolled out to approximately 95% of the existing Facebook user-base. The data for the weather in the Facebook app comes from Weather.com's API. More information on TechCrunch. FACEBOOK LITE HITS A NEW USER MILESTONE Facebook Lite has just reached 200 million monthly active users, an increase of 100% since the last major reported MAU number in March of 2016. Facebook Lite is a lower data consumption version of the core Facebook mobile app, and has gained increasing popularity in developing nations. The service launched in early 2015 and has been quickly growing in usage since then. The app extends to businesses as well, as the Lite app is being used by some Page owners to manage their Pages while on the go. More information on AdWeek. PINTEREST DEBUTS NEW VISUAL DISCOVERY TOOLS Pinterest has just launched three new tools to help with content discovery; Lens, Instant Ideas, and Shop the Look. Lens works through the smartphone camera, where a user can take a picture of something they see, and Pinterest curates a list of similar items. Shop the Look is a method of seamlessly allowing users to shop for the individual items they see in Pinterest pins that feature multiple items, and within individual pins such as clothing items, the pin will be shown with multiple ways to style it to give users ideas. Lastly, Instant Ideas is a tool that allows users to customize their home feeds more effectively through just clicking an icon on the bottom right of any pin that appears on their home feed, which will then add similar content to the feed thereafter. Read more on Pinterest Engineering Blog. WHATSAPP NOW HAS TWO STEP VERIFICATION Two step verification for WhatsApp accounts was previously only available in beta, but now the feature has launched to all users. The verification is an optional second step that prompts the user for a passcode, as a way of providing periodic additional security. Users can also provide an email address which can be sent a link to disable the feature if the passcode is ever forgotten. The passcode would also need to be used if a new device is ever being setup with the WhatsApp service, if enabled. More information on Engadget. FACEBOOK UPDATES AD POLICIES TO HALT DISCRIMINATORY ADVERTISING In an effort to prevent intentional and unintentional discriminatory advertising, Facebook has taken several steps to enforce new rules and educator advertisers. First, updated Facebook advertising policies make it clear that advertising may not discriminate users based on national origin, race, ethnicity, age, sex, sexual orientation, and several other parameters. Second, Facebook has assembled a range of tools to help educate advertisers with material from government agencies and civil rights organizations, as part of the Advertising Policies section. Lastly, stronger enforcement tools that are based on machine learning, allowing Facebook to service notices and block advertising that violates policy. More information on Facebook Newsroom. TWITTER IS WORKING TO MAKE ITS PLATFORM SAFER FOR USERS The latest of safety updates from Twitter, the platform is planning to collapse tweets that are seem to be abusive or 'low-quality' tweets, which can otherwise be called spam. Twitter is rife with fake accounts, and collapsing content that is create by them by default will go a long way towards cleaning up the news feed, along with Twitter's efforts to stop the creation of fake accounts in the first place. Twitter said that collapsed low-quality tweets will be rolling out in the coming weeks, and users who seek them out for any particular reason may still be able to view them. More information on Twitter Blog. The post The week in social: Facebook Lite, YouTube live streaming, and Pinterest visual discovery appeared first on 1000heads.
SNICKERS LAUNCHES FIRST EVER LIVE SUPER BOWL COMMERCIAL The gang at Snickers have played on their “you’re not you when you’re hungry” messaging, launching a live country and western-themed advertisement during Super Bowl. Starring Adam Driver, the whole thing literally (and intentionally) fell to pieces, all followed up by the line: “You ruin live Super Bowl commercials when you’re hungry.” Today they’ve released an apology for the apparent mishap, and are begging forgiveness by offering a 2-for-1 deal at retailers nationwide “to help fans prevent hunger mishaps of their own.” TLDR: Live commercial. Free chocolate. Watch and read more at AdvertisingAge. FACEBOOK WORKS TO MAKE ITS FEED MORE LEGIT In a world of fake news and ‘alternative facts,’ Facebook has stepped up to the online B.S., implementing a ranking algorithm change that will prioritize authentic content above the rest. The shiny new algorithm will promote content that “people consider genuine, and not misleading, sensational or spammy.” This means Pages that frequently share inauthentic posts will have their content hidden more often, while posts that scream legit will be given extra visibility. What Happens Next Will Shock You… Read more at TechCrunch. CHOOSING WHAT TO POST ON INSTAGRAM IS ABOUT TO GET MUCH EASIER We’ve all been there – trying to choose which the strongest of the sunset/latte/selfie pics we just took to post to social. In an effort to ease our stress, Instagram will soon give users the option to publish up to ten images or videos in a single post, which our friends (fans and lovers) will be able to swipe through horizontally. A feature previously only offered to advertisers, the latest beta release of Instagram for Android shows the same feature will soon be a reality for everyone. As yet there’s no comment from Instagram and the feature currently seems “a little buggy,” so it still might be a while before it makes its way to the masses. Read more at The Verge. FACEBOOK SET TO DIP ITS TOE INTO THE STREAM(ING BUSINESS) Turns out Facebook’s been working on a streaming app for years, and, once debuted, it’ll work with devices like Apple TV to bring video content directly to your TV (and advertising $$ directly to Facebook). It’s not clear yet whether clips from News Feed will be featured, but there’s been whispers that the social media giant has been in cahoots with media companies to offer up “tv-like” shows upwards of 10 minutes in length. Apart from “Facebook & Chill” just not having quite the same ring to it, it’ll be interesting to see how this years-in-the-making app stacks up against the world’s go-to streaming giants. Read more at The Next Web. FACEBOOK NOW LETS USERS SEARCH FOR IMAGES BY WHAT’S IN THEM The ability to search for images using key words that describe the contents of the photo started out as a feature for the visually impaired in the Facebook community, but is now available to all users. Considering Facebook is rolling billions deep in content, it was able to train its AI to “see” and surface images containing certain search terms. The technology will soon also be able to be used to search videos. Who knows – maybe this might lead to Facebook users being able to shop for outfits based on what they see in images and videos from their News Feeds? Read more at TechCrunch. ALL THE HIGHLIGHTS FROM FACEBOOK'S Q4 RESULTS Facebook recently reported its financial results for 2016 Q4 and the full year. Big numbers, as always, but there are some definite milestones from the year worth mentioning: * Of 1.86 billion monthly active users (MOAs), 1.149 billion of those accessed the social platform exclusively from mobile devices. * 1.227 billion users check Facebook daily, with 1.146 billion of those doing so via mobile. * Instagram boasts 600 million MAUs and 400 million of those check in daily, with 150 million of them interacting with Instagram Stories. * WhatsApp recently celebrated 1.2 billion MAUs, who help send more than 50 billion messages via the platform each day. * The price of Facebook ads rose 3% during Q4, while the total number of ad impressions served during the period climbed 49%, driven mostly by mobile on Facebook and Instagram. Read more at AdWeek. The post The Week in Social: Facebook rises, Instagram adds, Tumblr falls and FREE CHOCOLATE. appeared first on 1000heads.
ALT PARKS: THE BADLANDS In case you missed it, the U.S. National Parks Service was in the Twitter spotlight this week. According to reports, the new Presidential administration issued a gag order on all National Park Twitter accounts. Shortly after, someone with access to the Badlands National Park account began tweeting facts about the environment. Though the tweets were removed from the account later, the outburst was well documented. The fallout of the story has multiple facets, but the interesting note is that this revolution took place on Twitter. Twitter seems to perpetually struggle for footing amongst its competitors in video, paid media, and fast innovation. However, it always comes out on top in the area of fast, unfiltered news. Sharp marketers will be watching for how Twitter makes the most of this valuable edge that they have in the social marketplace. Read more at NPR and Vox TWITTER WORKS THE LIVE STREAM GAME If you like exclusive access, live events, and second-screening, you should get comfortable with Twitter. Twitter was the exclusive live-streaming service from the red carpet during the Golden Globes, the Country Music Awards, the American Music Awards. Moving into the coming year, Twitter has already secured deals with Thursday Night Football, Wimbledon, and esports. Twitter's latest business efforts lack huge steps in innovation or broad user features. Instead, they're opting for securing content and access, which we will expect to keep them in the game for some time to come. Read more at TechCrunch FACEBOOK REWARDS LONGER, BETTER VIDS Facebook wants better videos. We've spoken at great length about how the market's judgement of performance on Facebook is measured in views, where a view is anything over 3 seconds. In a shift of focus, Facebook is moving away from the simple view metric, and looking closely at how long viewers stay with the content. The approach will reward longer videos that gain higher rates of completion with a bump in distribution. This is a solid move away from video for the sake of video, and should effect a boost in the quality of content you see in your daily Facebook feed. Read more at Engadget SOCIAL SAUCE! Sadly, we're not referring to a miracle condiment that infuses a bland campaign with a rich creamy ROI. This week, McDonald's gave its fans a chance to grab one of 10,000 bottles of Big Mac sauce in stores, and across social platforms. Customers in-store could use the code phrase, "there's a Big Mac for that", and online viewers could interact during live-streams that took place on Facebook, Twitter and Instagram. We expect to see more campaigns like this, given reports showing that only one in five millennials has ever tried a Big Mac. Read more at AdWeek FB ABANDONS PERSONALIZED TOPICS In August, we highlighted the rocky road that Facebook's Trending Topics feature was facing. Viewers were critical that the human factor in the news feature was causing unfair bias in the featured stories. In response, Trending Topics was switched to an algorithmic feed that scored relevance against user activity, and provided appropriate news. Viewers in the modern news ecosystem demand that providers take steps to weed out fake news, and present a complete picture. In response, Facebook will show the source of all trending topics, and all topics will be served based on region, rather than individual. Read more at The Next Web TWITTER'S EXPLORE TAB The Moments tab is gone - cast off into a sea of fancy titled features we couldn't be sure we wanted. In its place, the Explore tab is rolling out for all Twitter users. The revised tab allows viewers to find new, fresh content. The titular function will be Twitter's easy-to-use portal for videos, promoted stories, and trending topics. Read more at Twitter's Blog MESSENGER ADS Eddie Zhang writes, "Businesses have long been telling [Facebook] that they are very excited about the potential of the Messenger platform to reach their customers and help them to drive sales…" In other words, brands want to know where audiences are, so they can put ads there. Meanwhile, platforms want to sell that space to those willing to pay for it. As a result, Facebook Messenger is now serving ads. Great, big ads. Ads that eclipse the app features, big. Read more at MessengerBlog FACEBOOK STORIES Facebook's Stories, a clone of Instagram Stories, itself a clone of Snapchat Stories; is live in Ireland. The feature allows users to post ephemeral stories to their followers. The Instagram feature gained 150 million active daily users in 3 months. With the desirability of temporary content sharing, Facebook is counting on viewers who want new features, without having to rebuild their Friends list. Expect to see the feature roll worldwide soon. Read more at TechCrunch SNAPCHAT GOES PUBLIC THIS WEEK The story comes from a private source, but all the pieces are in place for Snapchat to IPO this week. The company expects to valuate at $20-$25 Billion. Snapchat has been moving steadily toward this moment for the last year. We've seen a developing landscape where Facebook and Instagram freely copy features from other apps. Thusly, Snapchat must get to market while their strongest asset, their users, are firmly in place. Read more on VentureBeat The post The Week in Social: Alt Twitter, Social Sauce, Big Ads appeared first on 1000heads.
SNAPCHAT DEBUTS NEW SEQUENCED VIDEO FORMAT FOR ADS As part of a new offering for advertisers, Snapchat now has an ad format called Sequenced Video, whereby the advertiser can create a sequence of 10 second ads, where the norm would be a 30 second single-cut video ad. The option is available to purchase directly through Snapchat only, and cannot be created with other services through the Snapchat ads API. More information on AdWeek. PINTEREST ADVERTISERS CAN NOW SPLIT CAMPAIGNS INTO AD GROUPS A feature long offered by competitors for marketers' ad dollars, such as Facebook, Pinterest is now allowing splitting of campaigns into smaller, distinct ad groups, intended to create a further level of organization with campaigns. A few of the features allowed with ad groups include assigning budgets and targeting, and aligning more granular marketing goals. Advertisers on Pinterest will see a notification when it is possible to start using ad groups. More information on Pinterest Blog. GOOGLE+ INTERFACE IS OVERHAULED Google is releasing three brand new user-requested features to its Google+ platform, announced in a post earlier this week. The first is hiding low quality comments, or in other words, spam comments, so that users can focus on ones from real contacts and interested parties. The second feature is reducing the white space in the feed, and allowing users to zoom in on photos, one of the most commonly shared types of media on the platform. Lastly, in somewhat of a surprise, Google+ is bringing back Events, a feature that was not long ago removed. It will be active again on January 24th. Read more on Google Blog. LINKEDIN UPDATES ITS DESKTOP DESIGN AND SEARCH FUNCTIONALITY Long teased out as part of its total refresh starting with the mobile app, LinkedIn has updated its desktop layout to match the app more closely in look and feel. The update was announced earlier this week, and it prioritizes content in the feed using algorithms as well as human editors, according to an official blog post. Navigation has also been simplified to allow users easier access to the core functions they use the most, such as Home, Messaging, Jobs and more. Search has also been improved by allowing users to filter their results to get to what they want faster. More information on LinkedIn Blog. INSTAGRAM LIVE IS NOW AVAILABLE IN MORE COUNTRIES Although live video as part of Instagram stories has been available in the US since November of 2016, its only until earlier this past week that more countries received access. Live video is now available for use in the UK, Germany, France, Brazil, Japan and Canada. Instagram's version of live video mimics Facebook in several key features such as allowing for real time interactions through comments and reactions. Read more on The Drum. TWITTER WILL NOW AUTOMATICALLY LOOP SHORT VIDEOS Taking a cue from Vine, Twitter's recently shuttered video-sharing app, the platform will now automatically loop videos that are uploaded by users if they are shorter than 6.5 seconds. Simultaneously, this comes with the final closing of the Vine app, and the launch of the Vine Camera, which takes 6 second videos and allows users to save them or uploaded to them to Twitter. Essentially what this means is that Twitter has absorbed Vine's capabilities directly into its platform, instead of keeping them in a separate network. More information on TechCrunch. THREADED MESSAGING NOW AVAILABLE ON SLACK One of the most popular messaging apps for workplace-based communication, Slack is now offering threaded messages within its conversations. Slack has positioned the feature as an easier way to 'follow and manage the variety of conversations happening within Slack.' Threaded conversations will show a thumbnail of the conversation participants and also show the number of replies in the thread. If a user wants to add someone else in the conversation, they can '@' message them in the thread. Read more on Slack HQ. FOURSQUARE ADDS A NEW LIST SEARCH FEATURE In order to make it easier for users to discover lists, Foursquare has introduced a new list search feature. In order to access it, all users have to do is search for a specific brand or keyword set on the list tab in the Foursquare app for mobile devices, according to a company post. Lists curated by Foursquare from partners include guides to America's best pizza, a travel guide to Tokyo, and more. More information on Foursquare Blog. VIMEO DEBUTS A NEW VIDEO REVIEW TOOL As a way to help people collaborate more effectively when creating video projects, Vimeo has introduced a video review tool. On the video review page, reviewers can stop a video at any time, and add a comment on any place. The tool is available for users who have a Vimeo PRO or Business membership. An official blog post from the company goes on to explain the various features and how to effectively use them, specifically the process that includes four core steps; upload, review, publish, and analyze. Read more on Vimeo Blog. TWITTER IS GETTING RID OF ITS BUY BUTTON Twitter is moving away from it's focus on e-commerce, and as part of that it will be phasing out its Buy button, a once-popular CTA as part of Twitter cards. Customers from the social commerce platform Shopify have received notifications that the Twitter sales channel will be shutting down. Pages that once referenced the Buy button are starting to slowly disappear as well from Twitter Business. The Buy button first debuted in 2014 but was only slowly adopted throughout the network. More information on TechCrunch. The post The week in social: Pinterest ad groups, Instagram Live, and LinkedIn overhaul appeared first on 1000heads.
FACEBOOK'S DYNAMIC AD TARGETING Facebook has announced the new ad model that stands to leapfrog traditional retargeting. Previously, a brand could serve a Facebook ad to you because you viewed a pair of jeans on that brand's website. Now, Facebook will allow that brand to target you based on your viewing jeans on any website at all. Targeting users by their activity will certainly be more powerful than targeting on stated interests. We'll be watching how effective the new ads are in the coming year. Read more on AdWeek FACEBOOK LIVE FROM A LAPTOP Some brands will begin seeing the option to stream to Facebook Live from their laptops and desktops. The new feature was announced this week, which will enable brands to provide blogs and video content from a more stable platform. In addition, Facebook also announced that page admins can designate, "Live Contributors" so that multiple people can post live streams without exposing the page to security risks. Now, all you need is your next big content idea. Read more at Facebook Media INSTAGRAM INSERTS VIDEO ADS If you've become a faithful follower of your friend's Instagram Stories, get ready for the ads. Nike, AirBnB and McDonald's will all be part of the pilot program that serves short video ads in between your friend's stories. As with any story content, the videos can be liked, commented or shared. The feature is similar to Snapchat's full-screen video ads, but Instagram claims the difference is that the ads come with the precision and power of Facebook's ad targeting systems. Read more on Fortune YOUTUBE SUPER CHAT YouTube continues to keep its competitive edge to remain king of video content viewing. This week, YouTube announced a new feature that aims to keep content creators on their platform, and reward them directly for doing so. Super Chat will let viewers pay money directly to content creators to have their in-stream comments stand out from the crowd. The boosted comments will also remain pinned to the top of the content stream for up to 5 hours. Read more at YouTube's Blog EUROPE'S DATA PRIVACY LEGISLATION The telecomm companies have long been strictly regulated in how they can use their subscribers' information. The regulations, rightfully, limit what data your cellular provider can gather when you use your phone for calls or SMS. Meanwhile, mobile apps and their platforms have no such regulations. New proposals from the European Commission will extend the privacy rules to apps like Facebook and WhatsApp in regard to what they're allowed to collect from your usage. While we feel privacy is a good thing, the potential reduction of ad targeting on mobile could be a huge financial cut for the social giants. Read more at TechCrunch DEEP LINKING IN SNAPCHAT Snapchat is testing a new deep linking feature. This new feature will enable content providers to skip past simple URLs, and open target pages within other apps on the viewer's mobile device. Brands on Snapchat can explore new options, such as a link that opens a track in Spotify, or directly opens a product page inside Amazon. The feature promises to make content linking fluid and seamless, provided advertisers can use it effectively. Read more at SocialTimes SNAPCHAT SEARCHES It's finally here! At long last, Snapchat is rolling out a search bar. Users can search for friends, stories, and brands at any time from the universal search that appears at the top of the app. The new search bar also comes with "Quick Chat" suggestions which let Snapchat suggest brands and influencers to their user population. How brand's will be able to access those suggestions will remain to be seen as Snapchat seeks to continue it's growth in 2017. Read more at TechCrunch SNAPCHAT GROWTH Snapchat has come a long way since its introduction in 2011. An infographic from Delmondo reports that 2016 brought Snapchat up to 150 Million active users who view more than 10 billion videos per day. Projections show that snapchat will bring in more than $934 Million in revenue in the coming year. Naturally, with announcements like new features and a new CEO, we'll be looking for Snapchat to strengthen its value for brands in 2017. Read more at Delmondo MACHINE LEARNING AND THE CUSTOMER EXPERIENCE The desire for a fluid, intuitive customer experience is growing faster than technology can keep up. Today's consumer is less forgiving, and more likely to act out following a bad experience. An excellent article by Graham Cooke discusses how Machine Learning is not a magic bullet for solving the problem of creating an optimal customer experience. Read more at VentureBeat The post The Week in Social: Snapchat, Super Chat, and Dynamic Targeting appeared first on 1000heads.
FACEBOOK STILL REEEEEALLY WANTS US TO WATCH LIVE VIDEO There’s no rock to big enough to shelter anyone living under it from last year’s Facebook Live phenomenon. The ever-prevalent social media platform has been pushing the feature hard since its launch in February of 2016, and it’s still finding new ways to flog it today. The latest push prompts select users from around the world to watch Live broadcasts via an autoplay window that pops up in the bottom right of the Facebook app. This recent feature shows videos from Facebook connections or pages the user may follow. Read more at Mashable. FACEBOOK QUIETLY ADDS AUTOMATIC SUBTITLING FOR PAGE VIDEOS Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages. Its voice recognition means Page owners uploading videos have an easier (and quicker) time editing and approving the subtitles suggested to them. Part of Facebook’s plan to help Pages adapt to the silent-until-clicked auto-play format, this feature will become even smarter with time, as more and more Page admins make edits to their video subtitles. Facebook hasn't commented on whether the feature will eventually be available to all users. Read more at TechCrunch. VINE IS OUT BUT VINE CAMERA IS (ALMOST) IN First Twitter told us that it was shutting down its stand-alone Vine video app, then it said it’d be replaced by app Vine Camera. Now it’s unveiled it’ll all be going down on Jan 17. In true 140-character style, the social network recently tweeted the announcement, warning users to get in and download all their Vines before the date. Vine Camera will let users create 6.5 second looping videos and share them to Twitter or save them to their phones. To transfer followers, both Vine and Twitter accounts must be public and linked in users’ settings. Vine has also added an FAQ page with all the need-to-knows. Read more at SocialTimes. TWITTER GETTING READY TO LIVESTREAM EARLY ROUND PGA TOUR TOURNAMENT PLAY Twitter is holding strong on its livestreaming game, promising early round PGA Tour tournament action to its users as part of a partnership between the two companies. Livestreams will tee off with the CareerBuilder challenge on Jan. 19 and continue all through August at PGATourLive.twitter.com and @PGATOUR. The partnership also promises more highlight videos and original content for Twitter and Periscope. Read more at SocialTimes. STUDY SHOWS MOST MILLENNIALS ONLY WATCH YOUTUBE ADS TILL THEY CAN SKIP THEM Millennials may have been the earliest adopters of the YouTube platform, buuuut it turns out they are not as into the ads. While UBS Evidence Lab has found that 54% of 18 – 34-year-olds visit YouTube at least once every day, 59% of them only watch ads until they can skip past them, and 11% use ad blockers (though other research has found this number to be higher). Surprisingly though, 29% of respondents reported watching YouTube ads all the way through. Read more at eMarketer. FACEBOOK LIVE PEAKS AS 2016 WRAPS UP It was a happy new year indeed for Facebook, as its Facebook Live baby had the biggest night of its young life. On the night, millions of users around the world used Facebook Live to broadcast their celebrations, breaking records and making it the biggest night since launch. The US, Europe and Mexico were the most enthusiastic users, followed by the Philippines, Singapore, Thailand, Vietnam and Indonesia. Read more on the Facebook Blog. The post THE WEEK IN SOCIAL: FACEBOOK LIVE, VINE CAMERA, AND YOUTUBE A.D.D. appeared first on 1000heads.
TWITTER OFFERING NEW STICKERS AND EMOJI FOR THE NEW YEAR As is tradition around this time of year, and for many other holidays, Twitter is offering new hashtag-based emojis and stickers for use on its service. Using #HappyNewYear is the most obvious use, and it will add a fireworks emoji to the end of the tag. Periscope at this time is offering the same feature set, and when someone adds a #newyear hashtag, a 2017 graphic is added to their broadcast. Read more on Social Times. PERISCOPE LAUNCHES 360 VIDEO BROADCASTING Periscope has just launched 360 video broadcasting for its platform, with videos being broadcast in 360 featuring a badge so users are able to choose what kind of viewing experience they want. Periscope has positioned the new feature as giving users a more immersive way to experience live content. Right now the feature is only available to broadcast to a few select partners but Periscope has created a wait list for users to sign up to as they start giving access to more people. More information on Medium. SNAP INC. BUYS CIMAGINE MEDIA In an acquisition aimed at improving its chops with augmented reality, Snap Inc., the parent company behind Snapchat, has purchased Isreal-based Cimagine Media. Cimagine's specialty is showing how products appear in a customer's existing environment through AR. The deal is reported to be worth between $30 - $40 million USD. The founding staff will also be transitioning to the Snap Inc. team. This is likely the last in approximately half a dozen acquisitions that the company has made throughout the year. More information on TechCrunch. The post The week in social: Twitter stickers, Periscope 360, and Snapchat buys Cimagine appeared first on 1000heads.
TWITTER RETIRES LEAD GENERATION AD FORMAT Earlier this week, Twitter confirmed to Marketing Land that it would be retiring its lead generation ad format in an emailed statement, although specific reasons for closing down the format were not disclosed. The ad format would collect information about a potential customer that would allow the advertiser to follow up through various channels. The format was introduced in mid-2013, and was soon copied by other social networks, such as Facebook. More information on Marketing Land. FACEBOOK MESSENGER NOW OFFERS GROUP VIDEO CHAT Facebook has just introduced mobile group video calling for its standalone Messenger app. The app allows up to six people to be seen on a mobile device screen at once, with us to 50 people able to be on a single call. Use of a call is seamless, where all a user has to do is be present in a group conversation and tap the video call icon. Users will have to have the latest version of Facebook Messenger installed in order to use the new feature. Read more on Facebook Newsroom. FACEBOOK BEGINS SHARING BRAND INITIATIVE 'MOMENTS' Facebook has started showing notifications at the top of the newsfeed on both desktop and mobile for special events, holidays, and more. This is part of a brand initiative to give users inspiration for things they can share with their friends on the network. At the moment, these notifications are not something that can be sponsored by brands, but it is easy to see how this may become an option in the future. Some users have been seeing similar notifications for several months, but only earlier this week have they been appearing for the majority of users as shareable announcements. Some of the notifications feature more interactive elements, such as choosing a holiday card to share with friends. Read more on TechCrunch. TWITTER RELEASES HOLIDAY STICKERS For the advent of the Holiday season, Twitter has released a new set of themed stickers that can be added to posts. The company announced the new feature through its @TwitterFaith account, the handle that shares religious-related posts. The stickers represent three core holidays; Christmas, Hanukkah, and Kwanzaa. More information on Twitter. SNAPCHAT CREATES ITS OWN NATIVE GAME FOR THE HOLIDAYS Snapchat has recently worked in partnership with brands to create games within the app, such as the Serena Williams tennis game made in partnership with Gatorade, but this week marks the first time that Snapchat has made their own game, usable within a lens. The game is called Santa's Helper, and it captures a photo of the users face, superimposes it onto an elf, and then the elf skiis down a slope collecting presents. Users can snap a photo of the action at any time to share with their contacts. More information on Social Times. VINE IS PIVOTING INTO A CAMERA APP After news of Vine shutting down caused shockwaves in the social media space, numerous other services have been offering ways for Vine users to export their content or find alternatives creating content in similar 6-second formats. Late last week, Vine issued a blog post with its own solution, stating that while Vine in its current form would still be going away, users will have to option to utilize a new camera app that will take 6 second videos to be shared on Twitter or saved to the camera roll to be used anywhere else. The company also announced that they would be introducing a new alert for Vine users that allows them to help transition their following to Twitter. More information on Medium. TWITTER IS TESTING SERVING BREAKING NEWS AS NOTIFICATIONS As a way of bringing more users into its Moments feature, Twitter is testing out serving push notifications on mobile devices of breaking news. Twitter has apparently been testing the feature for several months, with entertainment-based subjects. There is no word on an official wide release of the feature, as Twitter has a history of quietly testing before wider release. Read more on AdWeek. The post The week in social: Snapchat games, holiday stickers, and Messenger video calls appeared first on 1000heads.
FACEBOOK LIVE 360! Not to be outdone by Google's 360 announcement, Facebook partnered with NatGeo to broadcast a 360 live stream from the Utah Mars Desert Research station. The trick was, there were no VR headsets that could see it, no spatial audio, and no 4K resolution. Facebook has declared all users will have access to the feature in 2017. The important conclusion, Facebook intends to continue fighting tooth and nail for dominance in the coming landscape of social broadcast media. Read more at TechCrunch TWITTER LIVE VIDEO! Twitter has continually blurred the lines of separation between itself and Periscope. This leaves many to wonder why they continue to be two separate apps. This week, Twitter announced that users can broadcast natively from Twitter, no longer needing to switch over to Periscope. Twitter is hoping this addition will provide their influencers more ways to connect to their established audiences, while deepening Twitter's position as the social network where live news happens. Read more at Mashable INSTAGRAM LIVE VIDEO! Instagram announced the addition of live video some weeks ago. This week, users across North America noticed the feature being rolled out in their apps. The addition of live video follows capabilities such as ephemeral messaging and story-format posts, all of which are features that have been well established elsewhere. This month has seen multiple social channels vie for continued live-broadcast competition, and we expect to see the feature battle continue through 2017. Read more at Mashable TWITCH TO BROADCAST IRL Twitch kicked off in 2011, enabling video gamers from all corners of the world to broadcast while they play. Six years later, many of those gamers who have become adept a creating compelling content for their communities are asking for more. What do they want? The means to connect further with their viewers by letting them follow and view them in their every day lives. "In Real Life" will launch on the Twitch network in 2017, and will allow content creators to stream live from their Twitch mobile app. Read more at Mashable INSTAGRAM HITS 600M USERS Whether you love or hate the algorithmic feed, however you feel about their copying features from competitive apps, or whatever you think of the changes made in the last three months: Instagram is growing in a big way. Instagram increased monthly viewers by 200 million in the last year alone, and have grown 550 million monthly users since Facebook bought the company in 2012. Brands should be looking at whether Facebook will prioritize continued growth and stability, or opening the floodgates for paid media opportunities. Read more at TechCrunch FACEBOOK TO BUY ITS OWN SHOWS Facebook can't win video viewing dominance with user generated content alone. This week, there have been murmurs that Facebook is looking to step beyond simple UGC and content partnerships. The new deals are rumored to be beyond the, "money for whatever you produce" model. In new direction, Facebook talking to TV studios to produce specific content series that will be exclusive to the Facebook network. Read more at Recode FACEBOOK AND THE FAKE NEWS One of the biggest media focuses since November has been the impact of false stories being spread across social channels. Immediately following the election, many fingers pointed at Facebook. Zuckerberg initially deflected the issue by claiming that Facebook is a Technology Company, not a media company. Unfortunately, Zuck's comment is the exact opposite of his comment from 2014 that Facebook should be a perfect personalized newspaper. In the wake of the continued demand for more accountability, Facebook is partnering with outside agencies to flag its most popular but spurious stories. Snopes, Politifact, and the AP are among those tagged to contribute. Furthermore, Facebook has also announced it is hiring an executive to lead the Global News Partnerships team. The new position will serve as the voice for Facebook in the developing news ecosystem. Read more at TechCrunch HOW MEMES CONQUERED OUR HEARTS & NEWSFEEDS Memes: they're easy to create, simple to share, and quickly digested. Single images with a little text can convey a simple idea that makes us grin, laugh, or cringe. At a deeper level, memes help us quickly connect and comfort in a hyper busy world. Jaja Liao provides a wonderful metric and emotional insight into how the meme has become ubiquitous across our social channels. Read more at VentureBeat 61% OF WOMEN WILL NOT ENGAGE WITH A SPONSORED POST We continue to watch as brands jump onto the influencer marketing wagon. The difficulty for marketers is that for every good influencer campaign out there, there are seven more that are garbage. Thankfully, women are saving us. A full 61% of 20,000 women surveyed stated they won't engage posts that don't feel genuine. Another 36% said they will not engage with a post they know was paid for by a brand. Consumers grow more savvy with every impression. As a result, it's critical for brands to use influencers in a focused, relevant manner. Read more at The Drum WHEN BILL GATES IS YOUR SECRET SANTA Fun Fact: Bill Gates puts his name in the hat for Reddit's Secret Santa every year. This year's package included: a new Xbox, a cajun cookbook, and a matching set of owner/dog mittens. The icing on the cake: a signed photoshop of the recipient with the world's richest person. Read more at Mashable The post The Week in Social: Live Instagram, Live 360, and Live Twitching appeared first on 1000heads.