- The week in social: Instagram Live, Apple Clips & plenty o’ Facebook news
- The week in social: Facebook Stories, Uptime, and Secret Chats
- The Week in Social: Facebook Oculus, Reddit, and MLS
- The Week in Social: Lovers, Haters, and Snapchat Stock
- The Week in Social: Instagram Studio, Facebook Ad Breaks, and Periscope Producer
- The Week in Social: Galleries, Google Lists, and Facebook TV
- The week in social: Facebook Lite, YouTube live streaming, and Pinterest visual discovery
- The Week in Social: Facebook rises, Instagram adds, Tumblr falls and FREE CHOCOLATE.
- The Week in Social: Alt Twitter, Social Sauce, Big Ads
- The week in social: Pinterest ad groups, Instagram Live, and LinkedIn overhaul
INSTAGRAM NOW LETS USERS RELIVE THEIR LIVES (VIDEOS, THAT IS) Last week, Instagram added to its live video streaming offering by giving users the (pretty obvious) option to save their live videos to their phones. Not ones to let good moments go to waste, the live video offering and its features are all part of the photo-sharing platform’s dedication to helping its users connect with friends and fans in an even deeper, more meaningful way… and then relive it all themselves later. Read more right here. WHEN IT COMES TO VIDEO, APPLE PROVES THAT SHARING’S CARING Apple has found a way to get in on the social video craze while letting the social networks take care of the rest. The company recently announced a new Apple-made app called Clips, which takes inspiration (and features) from Snapchat, Instagram, Vine, Prisma, iMovie, and Qwiki, and rolls them and even a few newbies into one shiny new video-making app. It's completely separate from the camera app on iPhone and iPad and allows users to create videos and then share them to the social network/s of their choice. New adopters are saying there's pros and cons, and it seems it still needs a little work, but the new app is Apple’s ticket to remaining part of the social messaging conversation without the fuss of creating its own social platform. Read more at The Verge. THE 2017 FACEBOOK AWARDS ARE GETTING EMOTIONAL Facebook has just announced its 2017 Facebook Awards are now open for submissions, and that they’ll be recognizing some of the amazing creative work based upon their new emotion categories – Laugh, Cry, Wow, Love and Act. To go with the new categories, the awards' trophies are being reimagined and guided by the heart emoji found in Facebook’s family of apps. With video being king across every category last year, we’re excited to see who takes home the love this year! Read more at the Facebook blog. FACEBOOK LIVE TAKES A TURN FOR THE TWITCH Attention gamers: Facebook is now throwing its weight around the gaming livestreaming ring. It recently started allowing users to go Live directly from its desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer. In the past this feature has only been available to Pages, and was limited in its partnerships, but this new move sees Facebook seriously stepping up its gameplay streaming game. Your move, Twitch. Read more at TechCrunch. ADVERTISERS CAN MAKE THEIR ‘COLLECTIONS’ KNOWN WITH FACEBOOK’S LATEST AD FORMAT Brands will have even more reason to advertise on Facebook considering the platform’s latest ad format – collections. According to Facebook monetization director Maz Sharafi, Collections format is focused on building a “great new shopping experience for people and to help marketers really drive discovery and sales in mobile.” Much of the collection selection (mind the rhyme) is done by Facebook based on the merchant’s preferences and on user targeting, aiming to create an experience that’s “as relevant as possible for the consumer.” Read more at TechCrunch. MESSENGER GETS MESSAGE REACTIONS AND @MENTIONS Just like Facebook itself, Facebook’s Messenger now includes reactions and @mentions. Users will receive notifications about who has reacted to their content and how, as well as if someone has mentioned them in the thread. Both features have already begun rolling out and will be available globally in the coming days. Read more at the Facebook blog. The post The week in social: Instagram Live, Apple Clips & plenty o' Facebook news appeared first on 1000heads.
FACEBOOK STORIES IS EXPANDING TO MORE COUNTRIES The feature that is popular on Instagram and Snapchat, Stories, came to Facebook recently with a test in Ireland, and is now rolling out to more countries in what is likely a proof of concept test before the feature sees wide availability for all Facebook users. Among the new countries feature are Chile, Greece, an Vietnam. The Stories feature has proved popular on Instagram, where 150 million users tried the feature in January. There is no official word on when it will see a global Facebook release. Read more on The Next Web. SNAPCHAT LAUNCHES BITMOJI SHORTCUTS FOR INSTANT CHATTING WITH FRIENDS As a way of making it easier to chat with specific friends, Snapchat is now including Bitmoji shortcuts that can be placed on the home screens of either iOS or Android. The Bitmojis are representations of specific contacts, and tapping them launches the user into a chat with that contact, without having to go through multiple steps in the app. Snapchat has previously included Bitmoji integration throughout the app, but is seemingly expanding it in an effort to stem competition from clone apps and lookalike features. Read more on TechCrunch. LINKEDIN ADDS NEW OPTIONS TO ENHANCE PROFILE PHOTOS Taking a cue from other photo-editing services, LinkedIn is bringing photo edit functionality to the profile picture. Options to enhance photos include adding filters, and adjusting the crop, contrast and vignette. According to data from a LinkedIn post, having a profile photo increases views by 21 times, and number connection requests by 9 times. As part of the post, LinkedIn also provided an infographic that shared best practices on photos that including the use of natural light, and dressing for the position desired. More information on LinkedIn Blog. NEW RUMORED LIVE BROADCASTING SERVICE COMING FROM TWITTER In the coming months it is possible that a new live streaming service will become available from Twitter, with a key difference. Where Periscope (Twitter's current service) is accessible and easy to use by the average smartphone user, this new service will be aimed at the professional broadcaster. Periscope has an existing broadcaster service called Periscope Producer, but this new service which is API based will allow the broadcast to forgo having to use Periscope at all. More information on Daily Mail. VIBER LAUNCHES SNAPCHAT COMPETITOR CALLED SECRET CHATS Viber, one of the dominating mobile chat platforms, is making a move against Snapchat with a new private messaging service called Secret Chats. Chats on this new platform have several features similar to Snapchat including messages with a finite life span, alerts when snapshots are taken, protection against message forwarding, and end-end encryption. The last feature of encryption has become increasingly popular with more and more messaging services. Read more on Viber Blog. YOUTUBE BRINGS PRIVATE MESSAGING TO VIDEO WATCHING WITH UPTIME A new app launched by YouTube, Uptime allows friends to watch, comment, and add emojis onto videos in a group messaging format that only others in the group can see. A user will share a video, and make comments throughout, and when someone else in the group watches the video, they can see the comments and other interactions in the same timeline as the video plays, whether simultaneously, or asynchronously. The app is only available via invite, and is only available on iOS for now, but anyone can gain an invite by using the code: PIZZA. The app is created by an experimental workshop at Google called Area 120. More information on Area 120. The post The week in social: Facebook Stories, Uptime, and Secret Chats appeared first on 1000heads.
REDDIT'S ALEX OHANIAN ON BRANDS To put it mildly, Reddit can be a contentious place for brands. By the same token, a brand that can survive on Reddit can likely thrive in any other online community. At SXSW, Reddit co-founder Alex Ohanian sat down to discuss how brands and people can excel in the wild west of cynicism. His main tips? Authenticity, transparency and self-awareness FTW. Read more on Ad Age VOICE RECOGNITION IN OCULUS Two stories this week highlight how Mark Zuckerberg is heavying-up on Oculus Rift. First is Facebook's unveiling of speech commands for English-speaking Oculus and Gear VR users. The commands are limited to searches for now. Of more interest is that this is the first sighting of Facebook's voice command system. Pairing the popularity of Siri, Cortana, and Alexa with the Facebook's roadmap for everything media and communications will be a landmark development for how content is procured and consumed. Read more at VentureBeat OCULUS CAN STREAM TO FB LIVE To, "share the magic of VR", Oculus users outside the U.S. will find a feature that enables streaming their view to Facebook Live. The difficulty of marketing VR is the inherent first-person view, which is not easily conveyed beyond that person's view. Enabling sharing from the POV is Facebook's venture to promoting it's VR content, and staying ahead in the streaming game. Read more at The Verge EMOJI POSTCARD As the digital becomes the norm, the tangible becomes romantic. Mojigram is a new venture that will mail a corrugated plastic emoji to your friends and frenemies with a personalized message adorning the back. Though more expensive than novel, we like this social-meets-snailmail venture. Let someone know you care enough to send the very best… emoji. Read more at The Verge SOCIAL MEDIA SCREENING AT CUSTOMS The Department of Homeland Security has been testing a social media screening platform for foreign travelers entering the United States. A new report this week indicates that the program has had poor results. The DHS Inspector General writes that the program's goals lack enough criteria to be called any kind of success. We don't expect these programs to change, though a coalition of more than 30 civil liberties organizations has officially protested the program. Read more at The Verge WHATSAPP BRINGS BACK TEXT STATUS "If it ain't broke, don't fix it", is a platitude that often stands in the way of innovation. However, sometimes it's a helpful reminder not to alienate your users. Whatsapp removed their text status messages a few weeks ago, replacing them with a Snapchat style picture feature. Following some backlash, Android users have noted that it's coming back in a coming beta. Read more at The Next Web OH CAPTAIN, YAHOO CAPTAIN Though in the midst of a takeover by Verizon, Yahoo released a new feature this week. Captain is a text-based AI that enables you to use Yahoo to send reminders and tasks to your friends and family. By texting the AI, you can set a timed reminder for your spouse to take the kids to soccer practice. You can also perpetually add things to shared lists, like groceries, or steps toward being less controlling. Read more at The Verge FACEBOOK TO STREAM MLS Major League Soccer will has a new social broadcaster in Facebook Live this coming season. Facebook will stream 22 games this season, adding specialized broadcast staff and special interactive features for viewers. This year, we will see MLB and NHL on Twitter, while Facebook has NFL and MLS. The deals for major league sports, along with the ads space that comes with them, will be a hot commodity this year. Read more at TechCrunch WORKING FROM HOME… … if you've ever made your home your office, you can probably sympathize. The post The Week in Social: Facebook Oculus, Reddit, and MLS appeared first on 1000heads.
HATERS GON’ DATE Too good not to come first, Negative Nancys and Skeptical Steves across the U.S. are enjoying their time on new dating app, Hater – a place where people can connect over shared peeves. So now when people ask: “How did you meet?” people can respond with: “We met on a hating app.” Looking to grow past its hype, beyond its current 310,000 users, and even beyond dating, the app is now morphing into a social arena where people can be open about what they hate and meet like-minded dislikers. It's currently in talks with brands over future integrations, which could see them able to put their own items on the app’s list and analyze the results of who loved and hated what… or what we’ve unofficially named “Hater Data”. Read more at TechCrunch. PERISCOPE GIVES SOME GROUP LOVE Responding to community feedback, Periscope has rolled out two changes to its Groups feature on Android and iOS: closed groups and group invites that allow you to choose which groups you join. Closed groups gives the creator sole administration duties, meaning they have total power over things like the group’s title and who is invited. Then there’s the opportunity to accept or decline group invites rather than the days of yore when users would be added to a group automatically. Read more at Periscope's Blog. SNAPCHAT’S FUTURE GROWTH SET TO BE DRIVEN BY OLDER USERS It might be notoriously hard to use and inherently aimed at a younger audience, but eMarketer forecasts that the brunt of Snapchat’s future growth will be thanks to older users. As unfaithful young’ns are moving to Instagram Stories to broadcast their lives, older users are tuning in for content thanks to the social platform’s content deals with brands like include the NFL, NBCUniversal, Turner, Hearst and Disney. Snapchat’s growth has slowed 82% since Instagram Stories launched, and the gap between the two platforms continues to widen, but forecasts show that usage will increase 14.2% year-over-year in 2017 and then slowing through 2021. Read more at TechCrunch. FACEBOOK ADDS A TRAVEL-PLANNING FEATURE CALLED “CITY GUIDES” Facebook’s been keeping busy updating its app. It’s added new sections for finding Wi-Fi, meeting new people and checking the weather, and now it’s also added a new feature called City Guides. Found within the “More” menu inside the app, the feature will show you list of cities, along with your friends who’ve visited, as well as where to go and what to do when you’re there. This move means Facebook is finally using its wealth of check-in data for the good of its users. Though it helps if your friends are well-travelled, it also includes a list of “Places the Locals Go” for each city. While there’s been a number of apps who’ve attempted to master this arena in the past, none have succeeded. Facebook's belated attempt, however, may just stick. Read more at TechCrunch. SNAPCHAT HITS THE STOCKMARKET RUNNING This past Thursday, Snapchat’s founder showed up to the New York Stock Exchange to launch Snap Inc.’s IPO at an opening price of $24 a share. He later walked out richer than Oprah, having successfully satisfied the stockmarket’s thirst for Tech IPOs. More than 200 million shares, the entire size of the offering, changed hands over the course of the day, coming to a cool $5 billion – roughly on par with what Twitter saw on its first day back in November 2013. It’s unconfirmed, but we’re pretty sure we’ll soon see a “Makin It Rain” filter in the near future. Read more at CNBC. FACEBOOK’S EMOTIONAL ALGORITHM It’s been a year since Facebook’s famous thumbs-up was joined by a host of other emotions. As users have loved, laughed, cried, wowed and scowled 300 billion times throughout the past 12 months, the social platform has discovered a more on-the-mark way to weigh reactions to surface content. Here’s what a spokesperson had to say about it: “Over the past year we’ve found that if people leave a reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they’d left a like on a post. So we are updating News Feed to weigh reactions a little more than likes when taking into account how relevant the story is to each person.” Read more at The Drum. INSTAGRAM STORIES ADS GO GLOBAL In good news for businesses of all shapes and sizes all around the world, Instagram has made Instagram Stories ads available globally and will be rolling the feature out to all businesses over the next few weeks. These immersive, full screen ads come with targeting and reach capabilities to ensure businesses can reach who they want to reach. Earlier in the year Airbnb ran a series of 15-second ads to build buzz around its Experiences on Airbnb offering, and said it saw a double-digit increase in ad recall. Read more on Instagram’s Blog. UBER’S STILL PLANNING FOR THE FUTURE You’ve probably heard that Uber is not having the greatest year but this is a short write-up so we’ll just stick to the news of the moment. The transportation company is looking to turn its app into a “content marketplace” during rides. It’s set to be a feed of entertainment with a host of potential third party content partners, all brought onboard to grow engagement in the Uber app itself. Apparently the marketplace will be based on a new version of Trip Experiences, a small feature launched a year ago with a select group of partners. Word is it’ll be launching in April, but so far Uber has declined to comment. Stay tuned. Read more at TechCrunch. The post The Week in Social: Lovers, Haters, and Snapchat Stock appeared first on 1000heads.
VANITY FAIR'S INSTAGRAM STUDIO Hollywood's annual stock of after-Oscar parties promises to fill the social media sphere with plenty of selfies, snaps and livestreams. Following last year's success, Vanity Fair's after-party will feature an Instagram Studio run by photographer Mark Seliger. Winners and celebrities will pose for Vanity Fair's Instagram page, for a more refined, less grainy content stream. We expect this simple, elegant activation to generate more than twice the average engagements of VF's every-day content feed. Read more at Mashable LA LA LAND ON YOUTUBE This year's Best Picture nominees racked up 3 million hours of viewing time on YouTube. La La Land took the top spot for total trailer views. Less surprising, it also took YouTube's top spot for users listening to musical scores. YouTube, Facebook and Twitter all continue to compete for video-view dominance. In 2018, we anticipate the social landscape will change like when, "for your consideration" campaigns begin. Read more at AdWeek VIBER ADDS IN-APP SHOPPING Instant messaging app Viber is partnering with Macys to bring instant shopping to their users. Some may question the intersection of instant messaging and online shopping. However, like Google ads before them, the platform could provide contextual results based on the conversations it can see. For the moment, a click on a product will take the user to a third-party retailer. Viber has stated that they are working toward a full integrated shopping experience that will keep shoppers in-app for the whole experience. Read more at VentureBeat SNAPCHAT SPECTACLES FOR EVERYONE Last November, Snapchat launched a series of pop-up Spectacle vending machines. This week, Snapchat announced the vending machines will be retired. The social-capture glasses which reportedly sold for $1,000 can be ordered online for a mere $130. Since scarcity is no longer driving value, Spectacle sales will be an important signpost as Snapchat continues to struggle toward an IPO. Read more at Snapchat FACEBOOK LIVE AD BREAKS To begin, Facebook Live gave brands and users the ability to broadcast to their followers. Then, the recently launched Facebook App enables viewers to watch videos TV style through a dedicated interface. Now, Livestreamers will be able to insert fully produced ad breaks into their streams. The addition could be a powerful new ad buy, or a reason that viewers might turn off. Brands and influencers will continue to need strong strategies for monetizing their broadcast efforts while delivering high quality content. Read more at AdWeek WHATSAPP STATUS Whatsapp is unveiling a new feature enabling users to share short collections of ephemeral content that can be decorated with custom filters. The new feature can be found in a separate content tab, so as to not to disturb WhatsApp's cornerstone: encrypted peer-to-peer texting. Following the successes of Stories features on Snapchat and Instagram, the addition is a move to keep WhatsApp competitive. The addition will help WhatsApp in South America and Eastern Europe, where Instagram and Snapchat are not as popular. Read more at WhatsApp PERISCOPE PRODUCER This week, everyone can access to Periscope Producer. Previously, the app was only available to brands and media companies. Starting now, anyone with access to compatible hardware can broadcast content to Periscope and Twitter. The key value is the app's ability to connect to high quality cameras and production gear. The launch gives all brands and users the chance to raise the quality and value of their live-streaming game on Twitter. Read more at VentureBeat FACEBOOK & BASEBALL Social channels continue to blur the boundaries between themselves and broadcast television. All platforms have gained some degree of exclusive access to sports and other event-oriented content. Facebook is talking with Major League Baseball to go one step further: live-streaming one game per week. This move gives Baseball access to a larger audience over social, meanwhile Facebook continues to establish capabilities and credibility as a broadcast partner. Read more at VentureBeat TRANSFERWISE: MESSENGER PAYMENTS Venmo, PayPal and bank apps dominate the peer-to-peer payment app market. This week, Transferwise launched a Facebook Bot that will run on Messenger. The app enables users to transfer money internationally. All that's necessary is to have a Transferwise account, and the bot will enable exchanges without ever having to exit Messenger. As Messenger is developed into a more robust commerce platform, it's only a question of when Messenger will add its own built-in money transfer system. Read more at VentureBeat TWITTER THROTTLES ABUSE Weeks ago, Twitter announced that they would adopt new measures to combat abusive accounts. The measure is part of how Twitter will address a lengthy history of abuse complaints. While this was rolled out, a high profile developer reported their account being suspended for 12 hours. The developer reported that they had made similar posts in the past. In its defense, Twitter has stated that the filters do not distinguish between the type, size, or affiliation of accounts. Read more at The Verge The post The Week in Social: Instagram Studio, Facebook Ad Breaks, and Periscope Producer appeared first on 1000heads.
INSTAGRAM GALLERY The conundrum of leading an amazing life on Instagram: how many pictures of my amazing day can I share before I hit friend feed fatigue? Thankfully, the answer is on the horizon. Instagram is working on a Gallery Post option much like Facebook's. The option enables several pictures to be contained in a single post space, thus ending the stress of deciding which stunning selfie you'll upload today. The rollout details remains to be seen. For now, we recommend the time-tested rule: shoot plentifully, edit brutally. Read more at Cosmo GOOGLE AXES 30-SECOND ADS YouTube's un-skippable 30 second pre-roll is going the way of the Dodo. Though some brands turned this annoying disruption into an opportunity, most ads only tested the viewers conviction. At the start of an ad, we have all decided, "On second thought, this video is probably not worth it." YouTube says they'll be replacing the ads with something that serves brands and viewers better by 2018. Read more at The Next Web GOOGLE LISTS Recently, I sent a note to my tribe to let them know I was taking my first trip to New Orleans. What I received in return was everything from multi-page word docs, to categorized, bulleted lists of must-see spots. The unorganized array of info resulted in hazy, street-level recollections of recommended shops and restaurants. Oh, how I wish I had Google Lists at the time! The new feature for Google Maps allows you to curate local spots into a custom list. With a few easy taps, you can share that list to your squad, or to the world. Read more on Google's Blog MILLENNIAL GAMIFICATION Obsessive about their mobile devices, always seeking an endorphin charge, and at the center of the marketing world; Millennials are a tough crowd. 12 Members of the Young Entrepreneur's Club weighed in on using gamification to strike deeper impact with the most-connected generation. Thoughts include adding social-cause elements, shareable content, easter eggs, and design for delight. Read more at The Next Web TWITTER PARING DOWN ADVERTISING Twitter leads the market in delivery of instant news. However, ad sales for Twitter's promoted posts continue to decline. The quarterly report reveals that the ad models which have been around since 2010 continue to lose value, meanwhile second-screening and providing network for real-time discussion remain strong. Twitter will be looking for the best ways to monetize its true strengths in 2017, which we expect to include larger network content partnerships and streamlining the entry point into event-based conversations. Read more at TechCrunch FACEBOOK AUTO-AUDIO Facebook is flipping the switch on audio for auto-played videos. Viewers will soon find that the auto-play videos in their feed will now be audible by default, a potentially awkward moment for office workers around the world. We've known that part of intelligently grabbing attention with video is the understanding that the first seconds may be purely visual, until the user can turn sound on. We'll be watching how Facebook users react to the change, and which brands use this new super power for good. Read more at Recode MILLENNIAL MALES USE STREAMING FOR … EVERYTHING The cords are being cut. More than half of millennial males are no longer paying for cable TV. Instead, they look to streaming services for news and movies. An infographic from Videology reveals that 75% of those surveyed would sooner give up cable than streaming services. Since cord-cutting has been en vogue for years, we're waiting to see how cable TV providers react to keep their customer base. Their core decision will be if they can offer a service model that competes with the ease of on-demand video. Or, if they will change their pricing model for internet access to gain revenue off the back of streaming. Read more at The Drum FACEBOOK'S TV APP Facebook continues to aggressively target YouTube's market share. A big step this week is the announcement of a stand-alone TV app that provides users dedicated video access on mobile, or to stream video to other devices. With the app, Facebook will certainly begin competing beyond UGC and sharing. This will naturally grow into larger-scale media efforts to compete with Netflix and Hulu. The venture fits perfectly into millennial's media ecosystem. Sharp eyes will be watching to see if the effort is ad-revenue driven, or if we'll see FB's first paid subscription model. Read more at BBC YELP ADDS Q&A Yelp, the equally celebrated and maligned business index, is getting an intriguing update. Users nation-wide will soon be able to ask questions directly to a business or venue. Those same businesses, along with other Yelp users, will have the option to answer. Brands should watch for who uses this new feature best, since Yelp is handing local businesses a new customer generation & support channel. Read more at TechCrunch 1 BILLION AUTO-CAPTIONED VIDEOS YouTube announced that 1,000,000,000 videos have been published with auto-captions. Further, those videos are viewed 15 million times daily. This is important for brands to consider, since 360 million people have some form of hearing loss. But, there is a bigger opportunity. Once Google has auto-captioned your video, it can translate those captions into 9 other languages. Google's caption capture isn't perfect, and your brand should manually review/edit before distributing. Otherwise, hilarity might ensue. Read more at VentureBeat CREATORS OF MUSICA.LY CREATE NEW VIDEO MESSAGING APP PING PONG The fourth app that is part of the Musica.ly family, Ping Pong is a video messaging app meant to appeal to the younger audience. The app appears to be the Musica.ly company's push into socializing its app experiences, as an earlier iteration of Ping Pong, called Squad, featured group video chatting. Ping Pong allows for one to one video messaging. There has not been much press and a real official debut behind the launch, so potentially the company is looking to see user preferences with a quiet launch ahead of tweaking. Read more on TechCrunch. SPONSORED INSTAGRAM COSTS The spotlight on Influencer Marketing is holding steady in 2017. A report from Influence.co lists the most lucrative niches for Instagram influencers. Modeling and Photography command the highest dollars per post, with a cost the scales up with the size of the influencers' audience. The report also reveals that as an influencer's audience size goes up, their engagement rate goes down. As the year comes on, brands need to ask if their goals are met with one high-cost celebrity, or multiple lower cost influencers with a more engaged audience. Read more at AdWeek The post The Week in Social: Galleries, Google Lists, and Facebook TV appeared first on 1000heads.
SNAPCHAT WILL SERVE MINIATURE EPISODES OF PLANET EARTH II Although Planet Earth II has already debuted in the UK, US and Canadian audiences haven't had a chance to view it yet, and they are getting an early sneak-peek ahead of the broadcast scheduled debut on February 18th. Using Snapchat's Discover, users will get a chance to view mini-episodes on February 17th, a full day early, with each episode about four to six minutes in length. The episodes will have a different narrator and not have 4k video, potentially to encourage users to still tune into the broadcast debut. Read more on AdWeek. YOUTUBE CREATORS WITH MORE THAN 10K FOLLOWERS CAN NOW LIVE STREAM ON MOBILE A feature that the YouTube creator community has been clamoring for, creators with 10k or more followers can now do live streaming to their audiences through mobile devices. An official blog post from YouTube was quick to point out that live streaming has been available in some form on the service as far back as 2011, and that for users that have less than 10k subscribers, they would soon have access to the same feature set. In addition, a new version of monetized chat will become available, where audience members of a live stream can purchase prioritized chat messages that stay on top of the feed for specific amount of time and make it easier to grab a creator's attention. More information on YouTube Blog. FACEBOOK ENHANCES SAFETY CHECK SERVICE A feature announced in 2014 as a way of helping people mark themselves as safe during a crisis, Facebook is looking to expand its Safety Check feature to help members of communities help each other out during these same incidents. The new addition, called Community Help, will allow users to find and provide shelter, food, and transportation, protection and more during a crisis. Users can message each other directly with requests and offers, and posts can be searched by location to provide more exact results. For the Safety Check service to activate, Facebook must receive a notification from a global crisis monitoring agency. Read more on Facebook Newsroom. LINKEDIN USERS CAN NOW TURN OFF COMMENTS ON THEIR ARTICLES In an effort to give users more control over how content they publish is responded to by the wider community, LinkedIn has introduced two new key features; first, letting users disable comments and their posts, and second, reporting comments of inappropriate nature. LinkedIn stated in their blog post announcing this news that they are constantly monitoring for inappropriate comments, but that a direct flag can help immediately hide the comment. Read more on LinkedIn Blog. FACEBOOK LETS USERS CHECK THE WEATHER RIGHT IN THE APP A new way for Facebook to keep its users in the app for even longer, the service is now introducing an easy way to check the local weather. The weather can now be viewed straight in the news feed when a user opens the app (this version if more just a summary and an update from a previously available version), or they can access the app's 'More' menu to get a full forecast for up to a week ahead. The updated weather greeting is rolled out to approximately 95% of the existing Facebook user-base. The data for the weather in the Facebook app comes from Weather.com's API. More information on TechCrunch. FACEBOOK LITE HITS A NEW USER MILESTONE Facebook Lite has just reached 200 million monthly active users, an increase of 100% since the last major reported MAU number in March of 2016. Facebook Lite is a lower data consumption version of the core Facebook mobile app, and has gained increasing popularity in developing nations. The service launched in early 2015 and has been quickly growing in usage since then. The app extends to businesses as well, as the Lite app is being used by some Page owners to manage their Pages while on the go. More information on AdWeek. PINTEREST DEBUTS NEW VISUAL DISCOVERY TOOLS Pinterest has just launched three new tools to help with content discovery; Lens, Instant Ideas, and Shop the Look. Lens works through the smartphone camera, where a user can take a picture of something they see, and Pinterest curates a list of similar items. Shop the Look is a method of seamlessly allowing users to shop for the individual items they see in Pinterest pins that feature multiple items, and within individual pins such as clothing items, the pin will be shown with multiple ways to style it to give users ideas. Lastly, Instant Ideas is a tool that allows users to customize their home feeds more effectively through just clicking an icon on the bottom right of any pin that appears on their home feed, which will then add similar content to the feed thereafter. Read more on Pinterest Engineering Blog. WHATSAPP NOW HAS TWO STEP VERIFICATION Two step verification for WhatsApp accounts was previously only available in beta, but now the feature has launched to all users. The verification is an optional second step that prompts the user for a passcode, as a way of providing periodic additional security. Users can also provide an email address which can be sent a link to disable the feature if the passcode is ever forgotten. The passcode would also need to be used if a new device is ever being setup with the WhatsApp service, if enabled. More information on Engadget. FACEBOOK UPDATES AD POLICIES TO HALT DISCRIMINATORY ADVERTISING In an effort to prevent intentional and unintentional discriminatory advertising, Facebook has taken several steps to enforce new rules and educator advertisers. First, updated Facebook advertising policies make it clear that advertising may not discriminate users based on national origin, race, ethnicity, age, sex, sexual orientation, and several other parameters. Second, Facebook has assembled a range of tools to help educate advertisers with material from government agencies and civil rights organizations, as part of the Advertising Policies section. Lastly, stronger enforcement tools that are based on machine learning, allowing Facebook to service notices and block advertising that violates policy. More information on Facebook Newsroom. TWITTER IS WORKING TO MAKE ITS PLATFORM SAFER FOR USERS The latest of safety updates from Twitter, the platform is planning to collapse tweets that are seem to be abusive or 'low-quality' tweets, which can otherwise be called spam. Twitter is rife with fake accounts, and collapsing content that is create by them by default will go a long way towards cleaning up the news feed, along with Twitter's efforts to stop the creation of fake accounts in the first place. Twitter said that collapsed low-quality tweets will be rolling out in the coming weeks, and users who seek them out for any particular reason may still be able to view them. More information on Twitter Blog. The post The week in social: Facebook Lite, YouTube live streaming, and Pinterest visual discovery appeared first on 1000heads.
SNICKERS LAUNCHES FIRST EVER LIVE SUPER BOWL COMMERCIAL The gang at Snickers have played on their “you’re not you when you’re hungry” messaging, launching a live country and western-themed advertisement during Super Bowl. Starring Adam Driver, the whole thing literally (and intentionally) fell to pieces, all followed up by the line: “You ruin live Super Bowl commercials when you’re hungry.” Today they’ve released an apology for the apparent mishap, and are begging forgiveness by offering a 2-for-1 deal at retailers nationwide “to help fans prevent hunger mishaps of their own.” TLDR: Live commercial. Free chocolate. Watch and read more at AdvertisingAge. FACEBOOK WORKS TO MAKE ITS FEED MORE LEGIT In a world of fake news and ‘alternative facts,’ Facebook has stepped up to the online B.S., implementing a ranking algorithm change that will prioritize authentic content above the rest. The shiny new algorithm will promote content that “people consider genuine, and not misleading, sensational or spammy.” This means Pages that frequently share inauthentic posts will have their content hidden more often, while posts that scream legit will be given extra visibility. What Happens Next Will Shock You… Read more at TechCrunch. CHOOSING WHAT TO POST ON INSTAGRAM IS ABOUT TO GET MUCH EASIER We’ve all been there – trying to choose which the strongest of the sunset/latte/selfie pics we just took to post to social. In an effort to ease our stress, Instagram will soon give users the option to publish up to ten images or videos in a single post, which our friends (fans and lovers) will be able to swipe through horizontally. A feature previously only offered to advertisers, the latest beta release of Instagram for Android shows the same feature will soon be a reality for everyone. As yet there’s no comment from Instagram and the feature currently seems “a little buggy,” so it still might be a while before it makes its way to the masses. Read more at The Verge. FACEBOOK SET TO DIP ITS TOE INTO THE STREAM(ING BUSINESS) Turns out Facebook’s been working on a streaming app for years, and, once debuted, it’ll work with devices like Apple TV to bring video content directly to your TV (and advertising $$ directly to Facebook). It’s not clear yet whether clips from News Feed will be featured, but there’s been whispers that the social media giant has been in cahoots with media companies to offer up “tv-like” shows upwards of 10 minutes in length. Apart from “Facebook & Chill” just not having quite the same ring to it, it’ll be interesting to see how this years-in-the-making app stacks up against the world’s go-to streaming giants. Read more at The Next Web. FACEBOOK NOW LETS USERS SEARCH FOR IMAGES BY WHAT’S IN THEM The ability to search for images using key words that describe the contents of the photo started out as a feature for the visually impaired in the Facebook community, but is now available to all users. Considering Facebook is rolling billions deep in content, it was able to train its AI to “see” and surface images containing certain search terms. The technology will soon also be able to be used to search videos. Who knows – maybe this might lead to Facebook users being able to shop for outfits based on what they see in images and videos from their News Feeds? Read more at TechCrunch. ALL THE HIGHLIGHTS FROM FACEBOOK'S Q4 RESULTS Facebook recently reported its financial results for 2016 Q4 and the full year. Big numbers, as always, but there are some definite milestones from the year worth mentioning: * Of 1.86 billion monthly active users (MOAs), 1.149 billion of those accessed the social platform exclusively from mobile devices. * 1.227 billion users check Facebook daily, with 1.146 billion of those doing so via mobile. * Instagram boasts 600 million MAUs and 400 million of those check in daily, with 150 million of them interacting with Instagram Stories. * WhatsApp recently celebrated 1.2 billion MAUs, who help send more than 50 billion messages via the platform each day. * The price of Facebook ads rose 3% during Q4, while the total number of ad impressions served during the period climbed 49%, driven mostly by mobile on Facebook and Instagram. Read more at AdWeek. The post The Week in Social: Facebook rises, Instagram adds, Tumblr falls and FREE CHOCOLATE. appeared first on 1000heads.
ALT PARKS: THE BADLANDS In case you missed it, the U.S. National Parks Service was in the Twitter spotlight this week. According to reports, the new Presidential administration issued a gag order on all National Park Twitter accounts. Shortly after, someone with access to the Badlands National Park account began tweeting facts about the environment. Though the tweets were removed from the account later, the outburst was well documented. The fallout of the story has multiple facets, but the interesting note is that this revolution took place on Twitter. Twitter seems to perpetually struggle for footing amongst its competitors in video, paid media, and fast innovation. However, it always comes out on top in the area of fast, unfiltered news. Sharp marketers will be watching for how Twitter makes the most of this valuable edge that they have in the social marketplace. Read more at NPR and Vox TWITTER WORKS THE LIVE STREAM GAME If you like exclusive access, live events, and second-screening, you should get comfortable with Twitter. Twitter was the exclusive live-streaming service from the red carpet during the Golden Globes, the Country Music Awards, the American Music Awards. Moving into the coming year, Twitter has already secured deals with Thursday Night Football, Wimbledon, and esports. Twitter's latest business efforts lack huge steps in innovation or broad user features. Instead, they're opting for securing content and access, which we will expect to keep them in the game for some time to come. Read more at TechCrunch FACEBOOK REWARDS LONGER, BETTER VIDS Facebook wants better videos. We've spoken at great length about how the market's judgement of performance on Facebook is measured in views, where a view is anything over 3 seconds. In a shift of focus, Facebook is moving away from the simple view metric, and looking closely at how long viewers stay with the content. The approach will reward longer videos that gain higher rates of completion with a bump in distribution. This is a solid move away from video for the sake of video, and should effect a boost in the quality of content you see in your daily Facebook feed. Read more at Engadget SOCIAL SAUCE! Sadly, we're not referring to a miracle condiment that infuses a bland campaign with a rich creamy ROI. This week, McDonald's gave its fans a chance to grab one of 10,000 bottles of Big Mac sauce in stores, and across social platforms. Customers in-store could use the code phrase, "there's a Big Mac for that", and online viewers could interact during live-streams that took place on Facebook, Twitter and Instagram. We expect to see more campaigns like this, given reports showing that only one in five millennials has ever tried a Big Mac. Read more at AdWeek FB ABANDONS PERSONALIZED TOPICS In August, we highlighted the rocky road that Facebook's Trending Topics feature was facing. Viewers were critical that the human factor in the news feature was causing unfair bias in the featured stories. In response, Trending Topics was switched to an algorithmic feed that scored relevance against user activity, and provided appropriate news. Viewers in the modern news ecosystem demand that providers take steps to weed out fake news, and present a complete picture. In response, Facebook will show the source of all trending topics, and all topics will be served based on region, rather than individual. Read more at The Next Web TWITTER'S EXPLORE TAB The Moments tab is gone - cast off into a sea of fancy titled features we couldn't be sure we wanted. In its place, the Explore tab is rolling out for all Twitter users. The revised tab allows viewers to find new, fresh content. The titular function will be Twitter's easy-to-use portal for videos, promoted stories, and trending topics. Read more at Twitter's Blog MESSENGER ADS Eddie Zhang writes, "Businesses have long been telling [Facebook] that they are very excited about the potential of the Messenger platform to reach their customers and help them to drive sales…" In other words, brands want to know where audiences are, so they can put ads there. Meanwhile, platforms want to sell that space to those willing to pay for it. As a result, Facebook Messenger is now serving ads. Great, big ads. Ads that eclipse the app features, big. Read more at MessengerBlog FACEBOOK STORIES Facebook's Stories, a clone of Instagram Stories, itself a clone of Snapchat Stories; is live in Ireland. The feature allows users to post ephemeral stories to their followers. The Instagram feature gained 150 million active daily users in 3 months. With the desirability of temporary content sharing, Facebook is counting on viewers who want new features, without having to rebuild their Friends list. Expect to see the feature roll worldwide soon. Read more at TechCrunch SNAPCHAT GOES PUBLIC THIS WEEK The story comes from a private source, but all the pieces are in place for Snapchat to IPO this week. The company expects to valuate at $20-$25 Billion. Snapchat has been moving steadily toward this moment for the last year. We've seen a developing landscape where Facebook and Instagram freely copy features from other apps. Thusly, Snapchat must get to market while their strongest asset, their users, are firmly in place. Read more on VentureBeat The post The Week in Social: Alt Twitter, Social Sauce, Big Ads appeared first on 1000heads.
SNAPCHAT DEBUTS NEW SEQUENCED VIDEO FORMAT FOR ADS As part of a new offering for advertisers, Snapchat now has an ad format called Sequenced Video, whereby the advertiser can create a sequence of 10 second ads, where the norm would be a 30 second single-cut video ad. The option is available to purchase directly through Snapchat only, and cannot be created with other services through the Snapchat ads API. More information on AdWeek. PINTEREST ADVERTISERS CAN NOW SPLIT CAMPAIGNS INTO AD GROUPS A feature long offered by competitors for marketers' ad dollars, such as Facebook, Pinterest is now allowing splitting of campaigns into smaller, distinct ad groups, intended to create a further level of organization with campaigns. A few of the features allowed with ad groups include assigning budgets and targeting, and aligning more granular marketing goals. Advertisers on Pinterest will see a notification when it is possible to start using ad groups. More information on Pinterest Blog. GOOGLE+ INTERFACE IS OVERHAULED Google is releasing three brand new user-requested features to its Google+ platform, announced in a post earlier this week. The first is hiding low quality comments, or in other words, spam comments, so that users can focus on ones from real contacts and interested parties. The second feature is reducing the white space in the feed, and allowing users to zoom in on photos, one of the most commonly shared types of media on the platform. Lastly, in somewhat of a surprise, Google+ is bringing back Events, a feature that was not long ago removed. It will be active again on January 24th. Read more on Google Blog. LINKEDIN UPDATES ITS DESKTOP DESIGN AND SEARCH FUNCTIONALITY Long teased out as part of its total refresh starting with the mobile app, LinkedIn has updated its desktop layout to match the app more closely in look and feel. The update was announced earlier this week, and it prioritizes content in the feed using algorithms as well as human editors, according to an official blog post. Navigation has also been simplified to allow users easier access to the core functions they use the most, such as Home, Messaging, Jobs and more. Search has also been improved by allowing users to filter their results to get to what they want faster. More information on LinkedIn Blog. INSTAGRAM LIVE IS NOW AVAILABLE IN MORE COUNTRIES Although live video as part of Instagram stories has been available in the US since November of 2016, its only until earlier this past week that more countries received access. Live video is now available for use in the UK, Germany, France, Brazil, Japan and Canada. Instagram's version of live video mimics Facebook in several key features such as allowing for real time interactions through comments and reactions. Read more on The Drum. TWITTER WILL NOW AUTOMATICALLY LOOP SHORT VIDEOS Taking a cue from Vine, Twitter's recently shuttered video-sharing app, the platform will now automatically loop videos that are uploaded by users if they are shorter than 6.5 seconds. Simultaneously, this comes with the final closing of the Vine app, and the launch of the Vine Camera, which takes 6 second videos and allows users to save them or uploaded to them to Twitter. Essentially what this means is that Twitter has absorbed Vine's capabilities directly into its platform, instead of keeping them in a separate network. More information on TechCrunch. THREADED MESSAGING NOW AVAILABLE ON SLACK One of the most popular messaging apps for workplace-based communication, Slack is now offering threaded messages within its conversations. Slack has positioned the feature as an easier way to 'follow and manage the variety of conversations happening within Slack.' Threaded conversations will show a thumbnail of the conversation participants and also show the number of replies in the thread. If a user wants to add someone else in the conversation, they can '@' message them in the thread. Read more on Slack HQ. FOURSQUARE ADDS A NEW LIST SEARCH FEATURE In order to make it easier for users to discover lists, Foursquare has introduced a new list search feature. In order to access it, all users have to do is search for a specific brand or keyword set on the list tab in the Foursquare app for mobile devices, according to a company post. Lists curated by Foursquare from partners include guides to America's best pizza, a travel guide to Tokyo, and more. More information on Foursquare Blog. VIMEO DEBUTS A NEW VIDEO REVIEW TOOL As a way to help people collaborate more effectively when creating video projects, Vimeo has introduced a video review tool. On the video review page, reviewers can stop a video at any time, and add a comment on any place. The tool is available for users who have a Vimeo PRO or Business membership. An official blog post from the company goes on to explain the various features and how to effectively use them, specifically the process that includes four core steps; upload, review, publish, and analyze. Read more on Vimeo Blog. TWITTER IS GETTING RID OF ITS BUY BUTTON Twitter is moving away from it's focus on e-commerce, and as part of that it will be phasing out its Buy button, a once-popular CTA as part of Twitter cards. Customers from the social commerce platform Shopify have received notifications that the Twitter sales channel will be shutting down. Pages that once referenced the Buy button are starting to slowly disappear as well from Twitter Business. The Buy button first debuted in 2014 but was only slowly adopted throughout the network. More information on TechCrunch. The post The week in social: Pinterest ad groups, Instagram Live, and LinkedIn overhaul appeared first on 1000heads.